Perpetual
Perpetual, based in Massachusetts, is known for a high-quality product line developed through a seed-to-sale process that controls every aspect of product development in-house.
Overview
Perpetual features a product line that consists largely of flower, though they also offer disposables, vape cartridges, and a variety of other products, all developed in-house within their massive 100,000 square foot commercial agricultural warehouse.
Their goal has always been simple and effective: to make the highest quality possible cannabis available at an industrial scale. They accomplish this through a combination of industry experience, high-end cultivation technology, diverse genetics, and the oldest and most impactful ingredient of all, passion.
Their stated mission is to advance the cannabis industry by integrating quality products, state-of-the-art agricultural technology, and scalability.
They are a considerable business in Massachusetts, commanding more than 3% of the total market share in the state, with $42.1 million in revenue and 2.6 million units sold.
While most cannabis brands have experienced declining revenue in the face of proliferated legal access as well as competition from the illicit market, Perpetual is actually growing. In January of 2025, they nearly tripled their sales from the previous year, producing $4.5 million in revenue. Their leading products are fairly evenly divided in terms of sales, though flower does generate the bulk of their revenue.
History
Owned by Perpetual Dispensaries, Perpetual has been operating in the Massachusetts area since 2016, when cannabis was legalized formally. In July 2021, Green Pear Collective announced construction efforts of a Perpetual Harvest Facility.
Perpetual Harvest is a cannabis cultivation method that involves staggering the planting cycle to produce a constant supply of fresh buds. The idea is to have multiple stages of growth in operation at all times so that cannabis production never halts. Perpetual production only works when there are multiple areas of harvest, all of which provide at least 18 hours of sunlight exposure per day during the vegetative stage and 12 hours of light per day in the flowering stage. The idea, of course, was to produce scalable quantities of cannabis.
In addition to developing a strong presence in cultivation, Perpetual cannabis has also occupied retail spaces, particularly in the form of dispensaries in Millbury and other Massachusetts locations. Their products vary in price but are generally branded around being affordable while still demonstrating industry-leading quality. The name Perpetual is itself derived from the Perpetual cultivation method that the brand uses to deliver high-quality products at commercial scale.
Harvest Facility
Perpetual Harvest has designed one of the best cultivation facilities on the entire planet. Using designers from all over the world, they have invested in a production house that allows them to do everything from gene selection to seed planting, cultivation, and processing in one location. The system that they implement is optimized for producing large harvests, new and exciting flavors, and enormous yields.
They do this through an Avicii 1150-watt lighting system, which, according to them, is one of the most efficient on the planet. In a press release authored to announce the launch of their growth facility, founder Brian Hurley said this of the Avicii: “After over a year of research and development and running the Avicii side by side against four other top-selling 1000-watt HPS lights in a controlled environment, we found that the Avicii’s controllability spectrum and output produced higher yields and a higher-quality finished product. Avicii outperformed every other light we tested.”
Many cannabis users do not get particularly excited about lighting, but the results speak for themselves. Perpetual runs one of the most efficient and effective cultivation sites on the planet.
Product Line
Perpetual’s product line consists of several different categories, but most primarily focus on flower. All of them are known for affordable pricing, with the utmost attention to detail concerning quality flower.
Flower
Perpetual labels its flower-based products as fresh, potent, and affordable. Their whole bud options are available in 3.5-gram, 7-gram, 14-gram, and 28-gram quantities.
InfinityRolls
InfinityRolls is what Perpetual calls its pre-roll line. The InfinityRolls are sized in 1-gram quantities and can be purchased as singles or in packs of three.
They are infused with terpenes as well as a distillate, both of which provide an enhanced flavor and a smoother burning experience. Their pre-roll product lines come from flower which is harvested daily using strains of only the highest-quality genetics bred for consistency, affordability, and quality.
Concentrates
Concentrates are extracted cannabinoids taken from the trichomes, which are the hairy parts of a plant.
There are different extraction methods that include solvent-based, often involving rather harsh chemicals like butane or propane, and solventless extraction methods that use water or rosin.
Perpetual uses a solventless approach to extraction, which is generally considered ideal both for safety and quality of product. Their concentrates are available in 1-gram quantities. Some of their pre-rolls are also infused with concentrates.
VAPES
Disposable has two categories of disposable vape: their 1g mini vape, which is designed to be discreet and simple. They have several different flavors, including Cactus, Quencher, Limoncello, Banana Candy, Granddaddy Perp, Blue Dream, and Tiger’s Blood. All of their disposable vapes are available in 1g quantities. Each option features its own flavor profile, as well as a recommended use case. For example, Granddaddy Perp is recommended for people looking for sleep assistance, whereas Tiger’s Blood is associated with a reported euphoric effect.
Their duo vape collection, on the other hand, features two flavors in one cartridge. You have the option of vaping both at once, or one at a time. This is a relatively obscure feature in the world of cannabis vapes. Disposable describes it as the perfect option for choice without compromise. It has three settings: Flavor Right, Flavor Left, or Dual Hit. Their current combinations include Banana Candy paired with Cantaloupe, Sweet Berry paired with Killer Kiwi, Limoncello paired with Blue Raspberry, and Blackberry Kush paired with Jelly Rancher.
The hardware itself features two tanks, a strong battery, a ceramic core, and an anti-clogging mechanism that ensures it will work as well on its last hit as it did on the first hit. Both the duo and single vape packs are disposable.
510 Thread
The company also has a 510 thread line. The 510 thread system is designed to be used interchangeably with various batteries. It is draw-activated and low profile. All of their flavors are available in the 510 cart system and are ideal for people who like using their own vape setup for more options and customizability.
FAQ
What types of products does Perpetual offer?
Perpetual offers flower, pre-rolls (InfinityRolls), concentrates, disposable vapes, duo vapes, and 510 thread cartridges.
Where are Perpetual products available?
Perpetual products are available in Massachusetts dispensaries, including Millbury and other locations, and are also sold in select retail outlets.
How is Perpetual’s cannabis cultivated?
Perpetual uses the Perpetual Harvest method, which staggers planting cycles to maintain a constant supply of fresh buds. They use high-quality genetics, optimized lighting systems, and a controlled environment to ensure consistency and large yields.
Are Perpetual’s vapes disposable?
Yes, Perpetual offers both single 1g mini disposable vapes and duo vapes. Both options feature high-quality hardware and are fully disposable.
What makes Perpetual concentrates different?
Perpetual uses solventless extraction methods, such as water or rosin, which are generally considered safer and ideal for maintaining product quality. Concentrates are available in 1g quantities and some pre-rolls are infused with them.
Can I use Perpetual’s 510 thread cartridges with my own vape setup?
Yes. The 510 thread cartridges are draw-activated, low-profile, and compatible with a variety of batteries for more customizability.
What sizes are available for Perpetual flower products?
Perpetual offers whole bud options in 3.5g, 7g, 14g, and 28g quantities. These sizes are designed to meet the needs of different users, whether someone is trying flower for the first time, maintaining a regular supply, or looking to stock up. Each size maintains the same quality standards, ensuring consistency across all quantities.
Are InfinityRolls pre-rolls infused?
Yes. InfinityRolls are infused with both terpenes and distillate to enhance flavor and provide a smoother, more enjoyable burning experience. The flower used in InfinityRolls is harvested daily from high-quality genetics, ensuring every pre-roll is consistent, potent, and reflective of Perpetual’s industry-leading standards.
How does Perpetual ensure product consistency?
Perpetual maintains consistency through a combination of high-quality genetics, daily harvesting, in-house cultivation, and rigorous quality control across all stages of production. From seed selection to final processing, every step is carefully monitored to ensure that each batch meets the same high standards, providing consumers with reliable flavor, potency, and effects every time.
