Drip Cannabis

Drip is a premium cannabis oil concentrate brand based in Michigan that focuses on old school strains and modern packaging, featuring Northern Lights, White Rainbow, Skywalker OG, and other classics. They offer cartridges, gummies, pre-rolls, and even cannabis-infused edibles.

Like many brands, they have also developed product lines branded around specific effects, like reduced stress or improved sleep.

Overview

Drip has established itself as a significant presence in Michigan, where they have generated $25.1 million in sales revenue over the last twelve months. This figure has led them to a .8% market share in the product categories they compete in, produced by 3.7 million sale units.

Vape pen cartridges remain one of their most popular products, with disposable vape pens following as a close second. The brand’s commitment to quality has helped it develop a leading presence in the legal cannabis market.

Drip is sold under the Choice Labs label, which is itself owned by a parent company called Glorious Cannabis, based in Jackson, Michigan. It is run on a 10-acre cultivation site. They also have a dispensary in Jackson.

Drip is where cannabis buyers encounter classic strains with a modern twist. However, Choice Labs also sells a wide range of other products under different branding categories. For example, their Choice Chews line of gummies, or Crude Boys lineup of pre-rolls.

History

Choice Labs was founded in the Michigan area in 2017, entering both the recreational and medical spaces. In 2020, they were one of the first brands to make a legal cannabis transaction in Jackson County, Michigan.

Their leading product categories include Drip, Crude Boys and Choice Chews gummies. They have entered other product categories as well, including transdermal patches and tinctures.

The company experienced a setback in 2019 with a state-issued recall. The products were not exactly deemed unsafe, but rather inadequately tested for retail use. They experienced another industry-wide recall in 2021 when the state of Michigan became concerned with the practices of their testing center, Veritas Laboratory, and recalls were widely implemented statewide.

As of 2025, Choice Labs has been in some financial trouble after being forced into a receivership by Needham Bank, which was owed more than $50 million by the brand. A receivership is a legal instrument in which a court steps in to appoint an impartial entity to manage a company’s assets.

It’s generally an extreme measure used in the collections process, particularly in cases when creditors or shareholders have entered a dispute with an organization in financial distress. The goal is to ensure that the value of the assets in question remains intact while the legal proceedings are worked out.

FBI Involvement

In 2024, a minority owner of Choice Labs by the name of Daryl Heller was raided by the FBI. This action was initiated as part of the Federal Bureau of Investigation’s investigation into potential financial mismanagement of a different company owned by Heller.

While the raid shook the legal cannabis industry, the ultimate findings were linked not to anything Choice Labs had done, but to Heller’s involvement with his primary business, a network of ATM machines. The claims against Heller suggest that he owes investors more than $130 million.

While the legal proceedings against Heller remain unrelated to his dealings with cannabis, they do complicate things for Choice Labs. In Michigan, there are laws concerning ownership and licensing renewals that could come into play if he is convicted of a felony.

Products

Choice Labs offers seven different product categories. While the Drip lable is notable for its high sales figures and its innovative approach to cannabis development, it is ultimately one of several high-performing products in the Choice Labs line.

Drip

Drip is focused on bringing classic strains into the 21st century. Their cartridges are available in 1-gram packages and include flavors like Green Crack, Super Lemon Haze, White Widow, Platinum OG, and other well-known cannabis strains. Their vapes are all produced in Michigan in the Jackson County region.

Choice Chews

Choice Chews is Choice Labs’ gummy line, the number one selling label in the state of Michigan. Their flavors trend in a primarily fruity direction with an emphasis on sweet and sour combinations. Their packages are available in 200-milligram quantities.

Crude Boys

Crude Boys is Choice Labs’ pre-roll line. Their pre-rolls are currently available in 4 flavors: Black Widow, Tarantula, Caviar, and Heater, all of which are slightly different in their composition. Black Widow, for example, is infused with THC concentrate and kief, while Heater is infused only with THCA.

Quickies

Quickies are edibles with an accelerated onset impact. While most edibles take 60 minutes to fully activate, Quickie THC Pops set in after only five. Choice Labs describes them as a fast pass to your favorite roller coaster.

Mojo

Mojo is Choice Labs’ THC-infused chocolate. Their products include plain chocolate squares, as well as chocolate pretzels, Twix-like candies, and even peanut butter cups.

Cannabis PM

Cannabis PM is their sleep-inducing label: one part THC, one part CBN, one part CBD. These gummies are designed to promote relaxation and help people fight insomnia.

Quantum

Quantum is Choice Labs’ active gummies, infused with sativa strains and caffeine. These gummies are good for moments when you need to be active.

Social Equity Initiatives

Choice Labs leads a social equity plan in the Michigan area focused on developing participation in the legal cannabis industry with members of communities that have been impacted by restrictive marijuana laws in the past. The outreach takes place in 184 communities across Michigan.

Choice Labs itself operates in the Jackson, Michigan area, a community that has experienced racially disproportionate rates of cannabis incarceration in the past. Choice Labs focuses on educating and recruiting members of these communities into the legal cannabis space.

Their social equity plan includes several points of focus. They are focused on recruiting employees from communities that have been impacted. They provide free cannabis career advice for any residents in their Michigan communities. They offer licensing advice for those same people. They provide mentorship to people who have successfully navigated the application process. And they pledge to donate half of all charitable donations to communities that have been affected by prohibition laws.

FAQ

What is Drip Cannabis?

Drip is a premium cannabis oil concentrate brand that focuses on old school strains with modern packaging. It’s sold under the Choice Labs label in Michigan.

Who owns Drip?

Drip is owned by Choice Labs, which is itself owned by parent company Glorious Cannabis, based in Jackson, Michigan. Though Choice Labs products are offered in multiple states, they are most significantly present in the Michigan area. There, they not only have considerable revenue figures, but they also serve the community through public outreach initiatives.

What products does Drip offer?

Choice Labs has a diverse product lined that includes gummies, pre-rolls, and even rapid onset lollipops.  Their Drip line consists of vape cartridges featuring classic strains like Northern Lights, White Widow, Skywalker OG, Green Crack, Super Lemon Haze, and Platinum OG. All cartridges are available in 1-gram packages.

What other brands does Choice Labs produce?

Choice Labs produces seven different product lines including Drip cartridges, Choice Chews gummies, Doobie Crew Boys pre-rolls, Quickies fast-acting edibles, Mojo THC-infused chocolates, Cannabis PM sleep gummies, and Quantum active gummies.

Has Choice Labs had any product recalls?

Yes, Choice Labs experienced a recall in 2019 for inadequately tested products, and another industry-wide recall in 2021 related to testing center practices at Veritas Laboratory. In both cases, the recalls were not specifically citing Choice Labs for improper behavior or the spread of unsafe consumables. The action instead reflected a larger concern surrounding the reliability of conventional cannabis product testing safeguards.

What is Choice Labs’ current financial situation?

As of 2025, Choice Labs has been placed into receivership by Needham Bank, which was owed more than $50 million by the company. The future financial foecast of this organization, which continues to generate considerable revenue, is complicated by legal difficulties experienced by a minority owner.

What happened with the FBI raid?

In 2024, minority owner Daryl Heller was raided by the FBI as part of an investigation into financial mismanagement of his ATM business, not Choice Labs. However, this could impact Choice Labs’ licensing if Heller is convicted of a felony.

Where are Drip products made?

All Drip vapes are produced in Michigan in the Jackson County region on a 10-acre cultivation site.

Does Choice Labs have any social equity programs? Yes, Choice Labs operates a social equity plan across 184 Michigan communities, offering free career advice, licensing guidance, mentorship, and pledging half of charitable donations to communities affected by prohibition laws.