Savvy

Savvy is a cannabis label for the brand Verano. They specialize in flower sold in 7-gram and 14-gram bags, but they also include 300-milligram pens and 1-gram cartridges. The Savvy product line is designed to be economically smart while preserving Verano’s commitment to quality.

Their products range in price by state and even by dispensary. In general, however, the Savvy line is the most economically achievable option in the wider catalog of Verano products.

Overview

Savvy’s parent brand, Verano, is a leading figure in the adult-use cannabis market. They are involved in every part of the supply chain, from cultivation to processing and direct-to-consumer sales.

Dominant since its earliest days, this company has established itself as a sizable, publicly traded entity through careful branding and aggressive competitor acquisition strategies.

Though the brand began in Chicago, Illinois, it now has a presence in thirteen states, and its products are sold in more than 120 dispensaries nationwide.

Their dispensaries operate under the names Zen Leaf and MÜV. The company has expanded through acquisition several times over the years. Many cannabis brands do not handle the direct-to-consumer aspect of the business process, making Verano a uniquely complete company in how it handles operations.

In 2024, for example, it purchased a Cannabist company, which significantly expanded its presence in the Arizona market.

Most of Verano’s products are considered high-end, but Savvy is their budget-conscious label. While the packaging remains premium, the products themselves are more affordable thanks largely to their bulk availability.

Savvy has demonstrated considerable sales figures. In the past twelve months alone, the brand has generated $59 million in revenue across all states where it operates, with more than 2 million units sold nationwide. It currently holds a 0.4% market share, though that figure fluctuates by state.

History

Verano Cannabis began in 2014, founded by George Archos. Based in Chicago, they’ve expanded into other legal regions. In 2014, Verano was one of just 21 brands to receive an initial cannabis cultivation license in the state of Illinois. The brand grew considerably from there, and in 2019 became a significant figure in the legal cannabis market when the brand Harvest Health and Recreation announced its intention to acquire Verano for a staggering $850 million.

That deal eventually fell through, but Verano wasn’t done making cannabis headlines. They went public on the Canadian exchange in 2021 and continued seeking mergers and acquisitions. That same year, they attempted to acquire Goodness Growth, but that transaction eventually collapsed.

Since then, the company has been expanding both through mergers and through the development of new brands. Savvy is one of these examples. Verano’s product line appeals largely to upmarket buyers, but Savvy is the more affordable. Their products are branded with the style of urban art and emphasize simplicity.

Modern cannabis products are often very scientifically positioned for specific benefits or lifestyle goals. Savvy, by contrast, features on its landing page— in that way, they appeal, perhaps, to a buyer who remembers the cannabis world of a simpler time.

Verano’s Slowed Growth

The legal cannabis market has changed over the last few years as more and more states approve legal cannabis, and competition increases.

Prices and consequently sales revenue have been going down almost across the industry. The profit margin over the last few years has been shrinking almost across the board, both thanks to saturation and competition from the illicit drug market.

While now the industry as a legal national concept is still going strong and producing considerable tax revenue, individual businesses have been suffering.

A recent USA Today article published in August of 2025 estimated that only a small percentage of cannabis brands are profitable.

However, states consistently find that their price declines considerably as legal cannabis proliferates in the state.

For example, in 2020, the price of a legal ounce of cannabis was $394 in Massachusetts. By 2024, it was $145. In Michigan, an ounce of cannabis could be purchased for $84 in 2024.

This in an environment of inflation in which consumer prices are nearly 25% higher on average than they were five years ago.

Verano has been hit with a lot of criticism, but they remain optimistic. In 2024, following the release of their third-quarter numbers, the Verano Holdings Company sent out a press release expressing optimism for the future.

“During this election season, for the first time in history, cannabis took center stage as a key bipartisan issue for both U.S. presidential candidates and millions of voters across the nation. Despite the Amendment 3 outcome, it was encouraging to see the measure supported by a majority of Floridians with 56% voting in favor, and we remain optimistic on our growth prospects in the state and our ability to succeed in the current environment.”

Like many brands, Verano has posted a decrease in sales revenue over the last few years, though the brand is confident in its future to combat the lagging trends of the industry. Verano has actually expanded its presence with additional retail locations and innovative product lines, including the Cabbage Club, a multi-state membership club that allows members to take advantage of special offers, coupons, store credits, and so on. This subscription service is branded as a concierge-level experience, essentially allowing consumers to pay more to receive a higher level of service.

With these strategies, Verano forges ahead, ensuring its future through innovation.

Products

Savvy features a diverse product line that includes various gummies, vape cartridges, and disposable vapes. All of their vape cartridges are designed to suit the typical 510-thread system. Their disposable vapes, on the other hand, are button-activated and include variable voltage settings—both relatively rare features in the disposable market, where draw activation in a plug-and-play format tends to be more typical.

Prices vary by region but tend to reflect the lower end of the overall price spectrum. Savvy also features a line of pre-rolls available with various infusions to produce desired effects.

Growth through Acquisition

For as long as Verano has been in operation, it has pursued a growth strategy fueled by acquisitions and mergers. In 2024, its acquisition of the Cannabist Company, for example, helped Verano become the exclusive cannabis operator in HSA-5 of Eastern Virginia. It also helped them develop their presence heavily in the Arizona market.

Through these strategies, Verano ensures its future as a prominent, and in some cases, exclusive option for cannabis consumers in the legal mareket.

What is Savvy?

Savvy is lable. It is owned by Verano as a vehicle for launching products that are financially achievable. Like all Verano products, however, Savvy’s commitment to quality remains unchanged.

What types of products does Savvy offer?

Savvy offers flower in 7-gram and 14-gram bags, 300-milligram pens, 1-gram cartridges, gummies, vape cartridges, disposable vapes, and pre-rolls with various infusions. Their product line covers most major cannabis categories, all with a commitment to affordability.

What’s unique about Savvy’s vape products?

Their vape cartridges are compatible with the typical 510-thread system. Their disposable vapes are button-activated and include variable voltage settings. This is a rare feature in the disposable market.

Most single-use vape products are designed to be very simple. Draw activation, and no options. With the integration of a few flexible settings, Savvy’s vapes stand apart from the competition.

Who owns Savvy?

Savvy is owned by Verano, a major adult-use cannabis brand founded in Chicago in 2014 by George Archos. Products from this line are now available in thirteen different states and hundreds of dispensaries.

How has Verano grown over the years?

Verano has expanded through acquisitions and mergers. One of their most famous acquisition efforts fell through in 2019 when Harvest Health and Recreation attempted to merge with them. Nevertheless, the brand has made headlines through successful acquisitions and mergers as well. One such notable example occurred with Cannabist in Arizona in 2024. It has also developed new brands, including Savvy.

Where does Verano operate?

Verano has a presence in 13 states and products sold in over 120 dispensaries. Its retail locations operate under the names Zen Leaf and MÜV.

What is Verano’s market positioning?

Verano’s main product line targets upmarket buyers, while Savvy offers a more affordable, budget-conscious option. Savvy’s branding emphasizes urban art, simplicity, and a nostalgic appeal.

How has the legal cannabis market affected Verano and Savvy?

Increased legalization and competition have put pressure on prices and profit margins across the industry. Despite this, Verano continues to expand through new retail locations, innovative product lines like the Cabbage Club membership, and ongoing acquisitions.

What is the Cabbage Club?

The Cabbage Club is a multi-state membership program by Verano that offers members special offers, coupons, store credits, and concierge-level services for a higher level of customer experience.