Jaunty

Jaunty

Company Type	Private
Industry	Cannabis
Founded	2017; New York
Products	Vapes, Gummies, Tinctures, and Dabs
Area Served	New York
Website	jaunty.com

Jaunty is a cannabis brand that focuses on high-quality Tinctures, live resin, and live rosin vapes, edibles, and concentrates. It was established in New York in 2017 and focuses on using quality extraction techniques to create accessible, affordable, and jubilant cannabis experiences. The CO2-extracted products will serve a broad market, including beginners and true experts, forming the transition from oil-based products to traditional flower.

Overview

Jaunty (pronounced “jawn-tee”) is an American cannabis brand, as its main office is located in Troy, New York, and the company produces cannabis items sold on the adult use market through extraction. Founded in 2017, it started by selling CBD based on hemp but later went to sell products with the addition of THC once New York decided to legalize recreational cannabis in 2021. In September 2024, the brand reinvented itself as Jaunty as a way of streamlining what it is known as and focusing on fun, dependable experiences. Boasting a GMP certified plant, Jaunty has become one of the pioneers of CO2 extraction and solventless production, creating products that seem to offer an attempt to recreate the feel and look of the cannabis flower, but in more convenient forms.

The mission of the brand is to bridge the division between flower and oil, and design cannabis that sheds light on the genuine experience of flower smoking, yet continues to be convenient and high-quality. The Jaunty products are supplied to around 80% of licensed dispensaries in New York State, and thus, they are one of the most popular cannabis brands available in the market. They have a history of setting the company on the path of success, based on their pledge to manufacture quality, friendly, and affordable cannabis products that can attract both first-time customers and the professionals who are also fans of cannabis.

History

Jaunty has its beginnings in 2017 when a Venezuelan-born, Nicolas Guarino, started the company in its current form, Naturae. Guarino is a hemp extractor who had studied international business at Baruch College, but in the beginning, he was working on hemp extraction in his area as New York widened its hemp program. The agro-base of the company can be described through the heritage of an agro-family of Guarino that involves four generations of speciality agriculture. At this early stage, Naturae focused on white-label production and CBD extracts and developed expertise in the extraction method and connections with their local farms. Things were tricky in the hemp market, though, as volatile and strongly competitive as it was, and Guarino shifted focus to cannabis extraction with New York ready to legalize adult use.

In summer 2022, the company became one of six businesses in New York to gain an adult-use cannabis business license and was allowed to perform all supply chain operations, but not retail. Such an extensive licensing placed Jaunty in a vertical integration strategy, enabling the quality products in cultivation relationships to the finished products through manufacturers and distributors.

The initial challenges were a lack of dispensaries, and thus, several sub-brands were used to eliminate retailer fatigue. Towards the middle of 2023, Jaunty released Jaunty 2.0, which featured adjusted vapes according to consumer feedback, then in April, the THC gummies, and in June, the Full-spectrum Tinctures Jumbodose. By May 2023, three years later, the brand became the best-selling adult-use vape brand in New York.

In September 2024, Naturae became altogether Jaunty to facilitate its identity and pursue one, vibrant brand. It was accompanied by new product development as nano-emulsified gummies, and new vape flavors like Forbidden Fruit, Green Crack, and Headband. Jaunty introduced innovative distribution (small vehicles and subzoned) by the end of 2024 and partnered with legacy brand Critical on concentrates.

By the year 2025, Jaunty will have become the best-selling cannabis vape brand in the city’s history, and its Sour Diesel cartridge will also become a bestseller. The company now engages with nine farms to grow their crops, where they extract oil in exchange for providing seeds, plans, and labor.

Products and Services

Jaunty is selling various extract-based cannabis products. Its product lines are vape cartridges, disposable, edible, tinctures, and dabbable concentrates. Its company is focused on the best extraction techniques, which are solventless, as well as laboratory-examined purity. According to official press, Jaunty is the biggest manufacturer of CO2-extracted cannabis oils in New York and produces solventless extract, which bridges the divide between flower and oil. This will in practice, allow Jaunty to provide products of high-end live rosin up to the affordable distilled format made as a typical distillate but with the added natural cannabis terps.

Vapes

The vape line of Jaunty is its flagship line, as it is the top-selling cannabis vape brand in New York. The Classic 510-Thread Cartridges are based on CO2-extracted cannabis oil and proprietary cannabis-derived terpenes blends to provide true-to-strains profiles.

Classic Cartridge Line: The star of Jaunty success, they are simple 510-thread and 1-gram cartridges containing proprietary mixes of cannabis-derived terpenes mixed with CO2-extracted cannabis oil. All the cartridges are 90% THC and provide profiles with true-to-strain flavor and effect. Popular strains include:

Live Rosin Cartridges: Jaunty has a high-end line of solventless cannabis, which consists of sun-grown and ice-washed cannabis that extracts full-spectrum oil cartridges. These 0.5-gram cartridges retain the highest amount of terpene and provide what the firm says is an experience that is true to the plants. They are Velvet Vine, Bloomfruit, Papaya Lumina, and Sunset Serenade.

Jaunty Palms Disposables: Introduced in December 2024, these 1.5-gram disposable vapes will be the biggest all-in-one devices that the company has ever launched. Premiering as the most convenient product, Palms will be strain-specific and have effect-driven profiles to consume on the go.

Ratio Cartridges: This collection has exclusive blends of THC and minor cannabinoids that are meant to be used for customized experiences. Some formulations implied in the Ratio series are the Lucid 1:1 THC: CBD, which produces a balanced, alert effect.

Edibles and Gummies

The edibles division of Jaunty has been actively developed since it came to market in April 2023, and can prepare formula with varying combinations of preferences to fulfill a variety of consumer interests.

Fast-Acting Nano Gummies: These gummies were launched in July 2024 and are based on nano-emulsification, which will decrease the onset time as compared to the usual 60-90 minutes to around 15 minutes. Every 10mg THC gummy is developed using effects-based terpenes and minor cannabinoids to achieve a specific experience.

Classic Gummies: The traditional line of Jaunty gummies is based on the traditional edible formulation, with different flavor combinations and  an effects profile:

• Sour Watermelon: A hybrid formulation with tart watermelon flavor.
• Dreamberry: An indica-dominant 1:1 THC: CBN blend designed for sleep and relaxation.
• Mango Sunrise: A sativa 1:1:1 THC:CBG: CBD blend for energy and focus.
• Blueberry Lemonade: A hybrid 10:5:2 THC:THCv: CBC formulation for balanced effects.

Live Solventless Gummies: The premium line of solventless gummies is infused with full-spectrum live rosin to provide added entourage effects. Flavors will come in Strawberry Jam, Sour Blue Razz, Sugar Plum, and Sour Apple, which will each have terpene profiles unique to the strain.

Each of the gummy products is vegan, gluten-free, and fat-free, and costs 24 dollars per 100 mg (10 gummies) or 6 dollars per 20mg connected to 2 packs. Jaunity gummies are priced competitively right in the bracket of being some of the cheapest edibles in the New York licensure market.

Concentrates and Solventless Products

Jaunty has become a market leader in the New York extracts and juice market, both in terms of the traditional extracts and the high-end solventless products.

Live Rosin: The process is a solventless extraction process on fresh-frozen, sun-grown cannabis performed using ice water hash techniques. Jaunty collaborates with award-winning cultivators to obtain high-quality genetics to produce rosin. The live rosin preserves the complete terpene profile and proportions of cannabinoids to experience an authentic strain.

Cold Cure Live Rosin Badder: Excellent concentrate goods combined with strain-specific formulations in an easy-to-manipulate creamy content. These products reflect the intention of this company to bridge its flower experience and that of contractors.

CO2 Extracts: Jaunty has been the largest producer of CO2-extracted cannabis oil in New York, and they have adopted this form of extraction in the preparation of their oils (distillate-based). The origin is deemed to be the gold standard of CO2 extraction, which does not denote the destruction of terpenes yet produces oils of clean potency.

Tinctures and Therapeutics

Jaunty has wellness products such as targeted liquid formulations that have precise doses to produce a specific therapeutic effect.

Doze Drops: A 5:1 blend of CBN: THC tincture created and formulated specifically to aid in sleeping. Low-dose THC complemented with high CBN is sedative owing to its high CBN content.

Chill Tincture: A neutral 1:5 THC: CBD liquid to use as an anxiolytic and relaxant with minimal psychoactive attributes. The high concentration of CBD counteracts the effects of THC, providing therapeutic effects.

These tinctures provide a narrow category of dosing and small element intake to wellness-oriented and medical standpoints applicants who experience consistent recipient outcomes.

Market Metrics and Headset Data Analysis

According to Headset.io, by 2025, Jaunty had annual sales of its products in calendar year 2025 in the state of New York of approximately $41.7 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #1 in New York, and Tincture ranked #4.

Top 5 SKUs by sales:

FAQs

Where can I buy Jaunty products? 

Available at licensed New York dispensaries; use the store locator on jaunty.com. 

Can Jaunty ship products out of state? 

No, due to federal cannabis regulations. 

Are Jaunty gummies suitable for dietary restrictions? 

They are vegan, gluten-free, and fat-free but contain tree nuts (coconut). 

How much THC is in Jaunty gummies? 

10mg per gummy, with packs totaling 100mg or more. 

Are Jaunty products tested? 

Yes, for potency, contaminants, pesticides, and more; view lab results online. 

Does Jaunty have its own dispensary? 

No, products are sold through partner retailers. 

What makes Jaunty vapes stand out? 

They use cannabis-derived terpenes for flower-like flavors and effects.