Turn

Turn

Company Type	Private
Industry	Cannabis
Founded	2021, California
Products	Vape cartridges (botanica blends, live resin) with varity of Flavors
Area Served	California, New York, and Arizona
Website	turn.me

Turn is a quality brand of cannabis that was launched in 2021 by two co-founders, Robert Everdeen and Nate, and focuses on the innovative technology of the vaporizers and high-concentration cannabis. Having become one of the fastest-growing cannabis brands in the United States, the California-based company has a unique podpak system, live resin product, and botanica blends that aim to provide the end users with the best user experience using the advanced vaping technology.

Overview

Turn brands itself as a premium lifestyle brand of cannabis. Its founders focus on queing tales, quality, and brash company profiles – the company has been dubbed as a source of design work (and presence of strength) in the Californian cannabis market. The main product of Turn consists of powerful vape cartridges (botanical THC distillates of botanica, live resin and no botanical oils, solventless) in combination with bespoke hardware. The brand also sells high-quality clothing and accessories. Turn often conducts giveaways and limited-edition drops as a way to attract consumers, and even provides a gift.

The main ideology of the company focuses on establishing genuine contact with consumers without sacrificing the quality of the genuine product purity and safety. Turn products are free of fillers, cuts, heavy metals, cotton, or glue, and as a resultant initiative of conscious consumption, the brand is clean. Turn has been serving more than 4 million customers since its inception, making it a well-built brand in the premium cannabis market.

History

Turn Cannabis was established by Robert Everdeen and his co-founder Nate, in 2021 and is founded on the idea that the cannabis industry required a new view and a more approachable way to engage with customers. As Co-Chief Executive Officer and chief creative officer, Everdeen has a rich history of product development and sourcing, so he has done outstanding work in the field of cannabis.

Robert Everdeen got into the cannabis industry when he collaborated with a cannabis vertical that wanted to find a brand that could identify with consumers. Everdeen was also more focused on the role of effective storytelling and connection with the consumers rather than the actual market conditions. He identified a huge knowledge gap among the consumers and especially on matters concerning complex products such as live resin, and made it his mission to streamline and make the cannabis story approachable by means of a usable brand and education.

Between 2021 and 2024, Turn has experienced blistering growth, having extended past its bases in California to other states, retaining its value to quality of its products and authenticity of its brand. The strategy of the company in expansion concentrated on creating genuine partnerships and retaining the quality of the product at hand, as opposed to the aggressive licensing agreements that have the potential to erode the integrity of the brands.

In 2024, Turn achieved another huge milestone in their collaboration with MADE Cannabis to turn premium flower into special oils, the first instance of MADE converting their flower products to oil form. This collaboration saw Turn becoming more influential in the business world and is capable of collaborating with other high-end brands to develop new products.

It has created a sustained history of its founding philosophy of creativity, community involvement, and product quality as it grows its business in various states. The story of how the company started as a two-person stronghold and how it rose to a clientele of millions during the competitive cannabis user industry depicts how well the firm has honed its consumer-centered culture and its zeal in the production of quality products.

Products and Services

Turn has a diverse selection of cannabis products, with all of them developed in the context of high quality, taste, and convenience.

Disposable Vape Pens

Turn’s disposable all-in-one vape pens cater to users seeking convenience without compromising quality. These devices have a smooth pocketable design that does not have any buttons but uses draw-activated technology to use instantly. Disposables are packed with 1.0ml of cannabis oil and offer roughly 200-250 draws each, which makes them the best in both microdosing during the day and intensive evening or nighttime use.

The disposables feature ceramic cool-heating components, which help avoid overheating and maintain consistency when it comes to flavor during use of the device. The USB-C rechargeable battery allows the patients to use every drop of oil in their devices until it no longer and the transparent viewing window lets them track their levels of oil remaining.

Turn disposables can be purchased in all three types of oil: botanica blends, live resin, and solventless rosin to offer the user options on their desired strength and flavor profile in a convenient, transportable option.

Cannabis Oil Offerings

Botanica Blends

Turn Botanica represents cannabis oil, single-source, ultra-pure, with concentrations of THC that are usually between 85-95. These recipes mix high concentrations of distillate in combination with natural botanical terpenes and derive distinctive flavour profiles that are affordable and advanced. Flavors include Neon Nectar, Gelato Paradiso, Mango x Guava, Cherry bomb, and Hot Girl Summer, which are often blended to make botanica.

The blends of Botanica are vegan and non-GMO, and all flavour profiles have been created proprietary by Turn in-house terpologists. These products are subject to thorough pesticide, heavy metals, and other contaminated testing; they are safe and clean to consume.

100% Live Resin

The live resin products offered by Turn represent the effort of the company to preserve the excitement of the entire range of cannabis compounds. Live resin is produced by using flash-frozen cannabis traveling in optimal ripeness, thus preserving its natural terpinol profiles and cannabinoid content that makes each strain distinguishable. Turn resin live has no cut and no filler, and reflects the plant in its entire natural cannabis glory.

Popular live resin strains can include Peaches and Cream and Lemon Cherry Gelato, all with unique flavor profiles and effects depending on their genetic legacy, which are presented. The process of live resin extraction does not harm fragile compounds commonly lost when using other extraction techniques and creates a more genuine and stronger cannabis high.

100% Solventless (Live Rosin)

At the top end of the Turn product range is their 100% solventless live rosin, which is the purest product among all cannabis concentrate products. Water, ice, and agitation alone to extract the solvent have also removed any chemical solvents, and the entire cannabinoid profiles, as well as the entire terpene profiles, of the plant have been preserved.

Turn makes his solventless rosin in tiny batches, with unbelievably selective criteria, on strains that have been cultivated towards the solventless procedure. Popular no-solvent strains such as Papayarazzi, Nightshade GMO, Rainbow Brite, and Alarm Clock XO with spectacular fruit clarity of their flavors and high potency. These are 100 percent vegan products with zero synthetic or zero-cuts as well.

PodPak System Technology

The best innovation by Turn is the PodPak system, a groundbreaking vaping platform, a system that brings together a sense of discretion, portability, and technology. The PodPak is a charged case and storage device with the capacity to hold one vape pen ( podpen ) and two additional pods, facilitating up to eight complete charges to the device. The system can charge within three minutes via USB-C fast charging, and the podpen takes 5 minutes to charge in returning to the PodPak.

The heatIDtm technology is the latest and most advanced hardware development, with very specific ohm technology and intake hole sizes that have been mathematically determined to optimize heating of the type of oil and its viscosity. This means that when users decide on Botanica blends, live resin, or solventless resin, the device will automatically document the suitable temperature profile of their preference to deliver the best flavor and vapor effects.

The PodPak model focuses on user convenience via its magnetic connection design, enabling easy swapping of pods as well as making connections secure. The small charging case is made of premium stainless steel, and it has subtle LED lights that indicate battery charge.

Craft Beverages and Lifestyle Products

Turn has also developed craft beverages and lifestyle merchandise offerings beyond vaping products to solidify its brand as an all-encompassing cannabis lifestyle brand. The line of beverages with small-batch craft brewing and seltzers made in Southern California is a continuation of the quality focus created by Turn to other product lines.

Turn sells lifestyle merchandise, apparel, and accessories based on the creative culture and values of the community. Not only do these products represent a source of revenue and brand ambassadors, but they are also useful in creating awareness and loyalty in the customer base of Turn.

Market Metrics and Headset Data Analysis

According to Headset.io, by 2025, Turn had annual sales of its products in calendar year 2025 in the states of California, New York, and Arizona of approximately $34.3 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #6 in California.

Top 5 SKUs by sales:

FAQs

What is Turn Cannabis?

Turn is a premium brand offering vapes, pods, and flowers with clean extracts, founded in 2021 for discreet, potent experiences.

Are Turn pods real weed?

Yes, they use 100% cannabis-derived live resin or rosin, though some users note flavored profiles; always check lab tests.

Where can I buy Turn products?

At dispensaries via Weedmaps or directly from turn.me for hemp items; availability varies by state laws.

How do I verify Turn product authenticity?

Use the Turn app to scan for verification and access rewards.

Are Turn vapes safe?

Products are tested for purity, vegan, and non-GMO, but consult local regs and use responsibly.