(the) Essence

(the) Essence

Industry	Cannabis
Founded	2022, Nevada
Products	Vapes, Extracts, Edibles, Flowers, and Pre-Rolls
Areas served	Washington, Illinois, Arizona, and Massachusetts
Website	https://theessence.co/

Essence is a vertically integrated cannabis and retail dispensary chain that is based in the state of Nevada. The brand was founded in Las Vegas and gained a reputation for a wide range of cannabis products, such as flowers, concentrates, edibles, and topicals, which are offered in its own and operated dispensaries and wholesale distributors. Essence is a leading market player in Nevada with its strategic positions on the Las Vegas Strip and its attention to recreational and medical cannabis clients.

Overview

Essence is an established and one of the largest cannabis brands in Nevada. The company has a vertically integrated business whereby the chain of dispensaries dictates its supply chain, which includes cultivation and production, as well as retail business. That will enable Essence to provide quality and consistency in products, together with adherence to state regulations. The manufacturer is very active in major Nevada markets with flagship dispensaries on the Las Vegas Strip, in downtown Las Vegas, and in Henderson, serving the local community and the massive number of tourists.

The brand differentiates itself with its whole product range to include high-quality flower, pre-rolls (J’s), Nectar vaporizer cartridges, extracts in some of the classic textures such as shatter and crumble, and strain-specific Nectar gummies. (the) Essence encompasses novel and time-tested genetics, which are carefully phenotype-hunted and selected to provide specific visual and olfactory effects. The development of the brand is based on the idea of organic activities and is free of the use of toxic pesticides and artificial manure to make the products cleaner and healthier. Strict testing of each product in terms of purity and potency is conducted without neglecting sustainable practices in farming that help in conserving the environment. The Artist Collection by the brand is an innovative line of products that has strain-specific graphic illustrations on the packaging that are created in partnership with a group of artists; therefore, every item is a piece of art.

History

The history of (the) Essence dates back to the development of Verano Holdings Corp, as a many-state marijuana producer. Originally, Essence was under the name brand profile of Verano, which was released together with other product lines in 2022. The brand initially launched in dispensaries under the name Essence in states such as Arizona, Nevada, Massachusetts, and Illinois, as part of its strategy to expand into both the medical and adult-use markets.

In November 2023, Verano unveiled strategic repositioning and rebranding of Essence as “(the) Essence” as a significant change in the identity and the market strategy of the brand. This change was meant to widen the accessibility with an increased product mix and also tapped into classic product forms that were adopted by the believers in cannabis. The rebranding also highlighted the brand’s philosophy, which emphasized that time is of the Essence and that people should live in the moment, enjoying sensory experiences.

As part of the rebrand, the company introduced an Artist Collection, which included strain-specific graphic illustrations developed in partnership with artists throughout the United States. This move put every strain as an art piece, as well as created a creative community around the brand. Verano initiated an aggressive approach to attract submissions by artists and creators to participate in the brand community to make the future packaging artwork.

Since 2024 and 2025, (the) Essence has been growing its market. Now its products can be found in more than nine states, either through Verano-owned dispensaries (Zen Leaf and MUV) or through third-party retail outlets. The brand has realized high performances in the market, and sales data indicate that the brand is considered at the same ranks among the main types, such as flower, pre-rolls, and vaporizer pens in various states. This expansion trend demonstrates the overall growth plan by Verano to establish the company as one of the largest vertically integrated multi-state cannabis companies without losing the emphasis on the quality of the offered products and the innovative brand creation.

Products and Services

(the) Essence provides a unique selection of cannabis products that are tailored to the needs of various consumers, with a similarity in quality and potency of the products in all formats. The product line of the brand covers six primary segments, each of which is produced based on high-quality genetics and extracted and grown in the latest technology.

Flower Products

(the) Essence flower is the core of the brand, and it has a wide range of both innovative and classic genetics developed under the strict criteria of phenotype hunting and selection. Every strain is hand-picked, hand-trimmed, and designed to offer memorable flavors and experiences. Cultivation is focused on the organic process, and it will not use harmful pesticides and synthetic fertilizers to provide the purest product. The most common ones are Berry Bliss ( Indica, 28.48% THC), Triangle Kush ( Indica, 23.4% THC), Alien Breath, Apple Fritter, and Fruit Pops. The flower is subjected to lengthy curing periods to maintain the best flavor profiles, aromas, and cannabinoid levels. The jars are filled with large portions of flower specific to the strain, giving consumers options on which product to buy that fits their needs, be it relaxation, energy, or creative inspiration.

Pre-Roll Collection (J’s)

The J’s line offers carefully packed pre-rolls in various formats to suit different consumption preferences. The individual sessions with a 1-gram J of a single pack are convenient. In contrast, the 2.5-gram 5-packs and 5-gram 10-packs are value products to ordinary consumers. Popular strains that are sold as pre-rolls are B-52 Bomber, MAC 1, Raw Gelato, Gas Powered Cakes, and Orange Pound Cake. Every pre-roll is rolled to a fine point and filled with (the) Essence flower, making them burn consistently and deliver the maximum flavor. The pre-rolls are positioned as being ideal companions of life on the go, and this can be seen in the philosophy of the brand, which is to add value to everyday experiences.

Nectar Vaporizer Products

(the) Essence Nectar line is the upscale vaporizer product offerings from the brand, which uses full-spectrum, high-terpene resin extracted via BHO (Butane Hash Oil) processes by a single-strain run. The Nectar cartridges come in 0.5-gram, 1-gram, and 0.3-gram disposable pens. The Blue Dream, Strawberry Cough, Northern Lights, Pineapple Express, Cantaloupe Haze, and Super Lemon Haze are popular strains. The potency of the THC typically ranges between the mid to high 90s. The extraction process will make sure that every cartridge holds the original strain essence and gives each strain its authentic flavors and effects. The cured resin vapes offer a clean, measured dose with each inhalation, and retain the entire range of cannabinoids and terpenes of the source flower.

Extract Products (Xtracts)

The Xtracts line represents the classic ethanol-based texts. It is presented in three tested versions: Shatter, Crumble, and Wax. These concentrates retain the natural flavor of the original flower and offer increased levels of potency to more advanced consumers. Such strains as B-52 Bomber and Jet Lag are also provided in a concentrate, and the amount of THC varies between the high 70s and mid-80s percent. The strain-specific terpene profiles are maintained, and concentrating the cannabinoid matter is the result of the extraction process.

Nectar Gummies and Edibles

(the) Essence Nectar gummies are a new form of cannabis edibles, in which a cure is followed by a single strain BHO-extraction to form full-spectrum, high-terpene resin gummies. They will be available in two primary flavors, O.G. Strawberry and Bonsai Berry, and each gummy will be 10mg of THC in 10-piece packs, equaling 100mg of THC. The gummies are also said to be a perfect match of juicy fruit flavors and deep and plentiful cannabis terpenes of the finest Essence genetics library. They are gluten-free and dairy-free products that are made using pectin. Unusual features: Strain-specific varieties are such combinations as Sweet OG Strawberry with G Purps, Bonsai Berry with Jack Herer, and Cherry Punch variations. The brand also sells Nectar soft chews that can be taken in Strawberry and Bonsai Berry, and offers another form of the edible to consumers who need strain-specific effects.

Botanical Vaporizers

In addition to the Nectar brand, (the) Essence will provide botanical vaporizers with botanically extracted terpenes and distilled cannabis oil. These items come in 0.3 g, 0.5 g, and 1 g cartridges that offer good taste and the same experience at a friendly price. The botanical line is an alternative to the full-spectrum Nectar products without compromising the quality and level of potency.

Artist Series

(the) Essence separates itself with its Artist Series, which includes bespoke strain-specific graphic illustrations drawn in cooperation with artists on both the East and West Coasts. Every product is a blank piece of canvas to be painted on, and the packaging designs demonstrate the features and motivation of every strain. The brand actively encourages artists to apply to contribute strain-inspired illustrations and packaging designs to the brand and build a creative community around the cannabis culture. By using that strategy, the Essence makes every product a collectible piece of art and retains the quality and effectiveness that is the hallmark of the brand.

Market Metrics and Headset Data Analysis

According to Headset.io, by 2025, (the) Essence had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $40.8 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #11 all over the USA.

Top 5 SKUs by sales:

FAQs

What is (the) Essence cannabis brand? 

(the) Essence is a premium cannabis brand owned by Verano Holdings Corp., offering carefully selected genetics across flower, pre-rolls, vapes, extracts, and edibles in nine U.S. states.

Where can I buy (the) Essence products? 

(the) Essence products are available in Arizona, Illinois, Massachusetts, Maryland, Nevada, New Jersey, Ohio, Pennsylvania, and West Virginia through Zen Leaf and MÜV dispensaries, as well as select third-party retailers. 

What makes (the) Essence different from other cannabis brands? 

The brand distinguishes itself through organic cultivation practices, strain-specific extraction processes, rigorous quality testing, and unique Artist Series packaging featuring custom illustrations created in collaboration with artists. 

What is the Nectar line? 

The Nectar line includes full-spectrum, high-terpene resin products created through BHO extraction from single-strain runs, available as vaporizer cartridges, disposables, and strain-specific gummies. 

Are (the) Essence products tested for quality? 

Yes, all (the) Essence products undergo rigorous testing to ensure they are free from pesticides, solvents, and contaminants while meeting the highest standards of purity and potency.