Simply Herb

Simply Herb

Industry	Cannabis
Founded	2022, Massachusetts
Products	Vapor Pens, Pre-Rolls, and Flowers
Areas served	Massachusetts, Illinois, and Michigan
Website	simplyherb.com

Simply Herb is a low-cost cannabis brand introduced by Ascend Wellness Holdings (AWH) in 2022. The brand has low prices with products like flower, pre-rolls, and vape cartridges, which puts it in the niche of affordable alternatives that do not require customers to pay high prices. Simply Herb has the philosophy of quality cannabis experiences being available to anyone with access to the products for their users.

Overview

Simply Herb is a value-first cannabis brand by Ascend Wellness Holdings, aiming to deliver consistent, quality cannabis nurtured in cutting-edge grow facilities. The brand is set out by its insistence on simplicity and affordability in the competitive cannabis market. Simply Herb is a company that sells high-quality cannabis, easy-to-smoke pre-rolls, and the most delicious vapes without any gimmicks, and is interested in offering simple, good-quality products at affordable prices.

The brand works on the principle that good times do not have to be accompanied by a high price tag, and its name confirms its attention towards simplicity, and making an attempt to present the cannabis plant in its most natural and fresh state. This philosophy covers a large share of the cannabis market that wants to find a relatively cheap option without committing to quality. Simply Herb is convinced that cannabis is meant for all people who are above 21 years of age and willing to use it, and there should not be any hindrances between them in terms of the experience and the products in question; in particular, there should be no barriers of the financial kind.

The brand has now spread in more than one state, creating an image of consistency and value. Simply Herb is credited with its fresh, fragrant full nuggets with ideal content of cannabinoids and smoking experience, showing that cost-effective cannabis does not always mean low-quality.

History

Simply Herb was introduced on March 7, 2022, by Ascend Wellness Holdings, Inc. (AWH), a New York-based multi-state cannabis operator listed on the Canadian Securities Exchange (CSE: AAWH.U) and OTCQX (AAWH). The launch was based on a gap in the market where there was a demand for cheap and high-quality cannabis due to an increase in prices that left value-based buyers out of the market. As an organization established to positively impact the lives of people with the help of cannabis, Simply Herb became a good addition to AWH in terms of its portfolio, which includes high-end brands such as Ozone. Early implementation was done in Illinois, Massachusetts, and Michigan in Ascend retail premises with activations to popularize the brand.

By the middle of 2022, the brand had increased its presence, including the input of cost-conscious consumers and users in their daily lives. In 2023, it was made available in New Jersey and Pennsylvania as a result of positive reviews on platforms such as Reddit, users celebrating its affordability of up to $15 per eighth, and reportedly valuable strains. Vertical integration of AWH, which involved control over cultivation, processing, and distribution, allowed the organization to scale up rather quickly and provide quality. The 2024 sales data illustrate a consistent rise in sales, and Simply Herb is among the leading flower brands in Illinois despite the competition.

In 2024-2025, new product formats (all-in-one disposables and other products) and expansions were done in Illinois. The brand development captures the trends in the industry with regard to affordability, and AWH has invested in advanced facilities to cultivate continuous cannabis. Challenges included mixed reviews on consistency, but overall, Simply Herb has solidified its role as a value leader, contributing over $10 million in monthly sales by 2025. This history highlights the role of AWH to provide a variety of consumers, including high-end and average fans.

The brand development pattern was a response to the shifting consumer preferences of the cannabis market, where the value and consistency started to play a role in purchasing choices. The position of Simply Herb changed when it proved that lower costs could be combined with the standards of quality and break the stereotypes about low-budget cannabis products.

Products and Services

Simply Herb has a variety of cannabis products with the focus on affordability, quality, and ease, grown in the advanced facilities of AWH, with the focus on similar cannabinoid profiles and rich in terpenes. The menu features flower, pre-rolls, vapes, and emerging edibles, both in bulk and small formats, to meet the needs of different consumption behavioral categories.

Flowers

The core of Simply Herb’s offerings, flower is available in multiple formats for versatility. Full nugs are fresh, good-smelling, and have the best cannabinoid levels, which can be ground or packed. Smalls or popcorn buds are available in smaller portions but have the same amount of potency, ideal for people who value. Shake is less coarse and can be easily rolled or used in a bowl, whereas ground flower is already milled and is convenient. They come in 3.5g to 28g or even 1lb in some markets, and it costs between $15-30 at 3.5-7g.

Pre-Rolls

Simply Herb has a pre-roll product line that provides pre-smoked cannabis in standardized formats. Pre-rolls save on the mechanisms of preparation, making them the best to use when a consumer wants to save time or when someone is new to using marijuana. Simply Herb pre-rolls are made with flower that is grown in the cultivation facilities of the brand and ensuring uniformity in quality and effect.

The pre-roll line also has sizes and strain selections, giving consumers the chance to choose the products based on their tastes and tolerance level. The manufacturing processes focus on the regular density and the draw resistance, making the combustion and the smoking experiences reliable. Simply Herb has pre-rolls that are easy to smoke, which is a key concern in the value category regarding pre-rolls.

Vape Products

Simply Herb represents the most delicious vapes that you will ever experience, and the value of the brand has already expanded to the sphere of concentrate consumption. The brand will provide a variety of consumption options, such as vape cartridges, flower, and pre-roll products, in order to offer an entry-level product with varying options depending on preferences and circumstances.

The visual appeal of Simply Herb is as rewarding as their performance, as they are beautifully packaged in minimalistic packaging and place the product in the forefront, i.e., smooth vape pens. Vape line focuses on taste and power production, and affordable prices. The cartridges are placed to fit traditional battery systems, and this makes it easier to enter the vaping market for consumers who are new to the field.

Cultivation and Processing

The entire range of Simply Herb is grown in the proprietary grow facilities by AWH, where it is possible to achieve very high control over environmental parameters to preserve terpenes and achieve consistency of cannabinoid levels. The distillate of the brand is purified so as to eliminate impurities, but still strain-specific flavors, which provide smooth, strong vape experiences.

Services and Expansion

In addition to products, Simply Herb covers with the aid of dispensaries, where it provides bulk offers and educational materials through social media. Future gummies will be targeting edibles. The service model of the brand revolves around the accessibility factor, with online menus available in dispensaries such as Curaleaf, Stories Cannabis, and Boone Town Provisions.

Brand Philosophy and Packaging

Simply Herb is a no-frills, easy-going, flower-based brand that is characterized by straightforward and clean packaging. This philosophy of design does not limit itself to aesthetics but embodies fundamental brand values. Simply Herb has reduced overhead costs by reducing the complexity of its packaging and eliminating the use of celebrities and other intensive marketing measures that would affect the price of its products.

This philosophy could be traced even in the name of the brand, which is called Simply Herb because it conveys the no-nonsense attitude to cannabis products. This openness increases confidence among the consumers who might have doubts about cost-effective cannabis alternatives. Through its provision of consistent quality at affordable prices, Simply Herb defies the industry notions on the relationship between quality and price.

Market Metrics and Headset Data Analysis

According to Headset.io, by 2025, Simply Herb had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $78.3 million, with a good market share of all cannabis commodities sold, especially in the Flowers category, which ranked #2, and Vapor Pens ranked #7 in Massachusetts.

Top 5 SKUs by sales:

FAQs

Who owns Simply Herb?

Simply Herb is owned and produced by Ascend Wellness Holdings, Inc., a multi-state cannabis operator headquartered in New York.​

What makes Simply Herb different?

The brand’s philosophy centers on delivering consistent, high-quality cannabis without premium pricing or elaborate packaging—investing in the flower rather than the marketing hype.​

Which products does Simply Herb offer?

Core offerings include whole-flower nugs, popcorn, shake, pre-rolls (in certain markets), and 1 g distillate vape cartridges in various flavor profiles.​

Where is Simply Herb available?

Simply Herb is sold in AWH retail stores and partner dispensaries in Massachusetts, Illinois, and Michigan, with plans for further expansion.​

How potent is Simply Herb flower?

THC potency typically ranges from 20% to 28%, providing reliable effects across indica, sativa, and hybrid strains.