New York’s Best: Top 15 Best-Selling Vape Pens and Brands
The adult-use cannabis business in New York is in a fast maturity stage. Among the various product segments, the vaporization market segment is the fastest-growing segment of the market, as it is regarded as very convenient, powerful, and discreet in use. Vaporizers provide users with a smoke-free experience with a low level of smell. Therefore, they are very popular among recreational users who want to smoke with ease and the medical patients who are keen on conscious consumption habits. To consumers who find themselves in this growing market, there is much more than a strain name that separates them into choosing a product out of the myriad of choices available to them; they need to know the science of the concentrates, the reliability of the equipment to be used, and, above all, the regulatory standards.
It is a guide that offers an expert-level overview of the ultimate best-selling licensed cannabis vape pens and brands in New York by the year 2025. It combines market sales data that should be proven and the technical analysis of hardware and extraction science to determine the conditions under which the term best-selling should be established in the Empire State: the volume, quality, and compliance with high safety standards that were established by the New York Office of Cannabis Management (OCM).
Regulatory Ecosystem: Safety, Compliance, and the NY OCM Framework
The most vital aspect to consider when differentiating quality brands in the regulated cannabis industry of New York is whether the brands conform to the state-established safety and testing measures. The criteria by which the best products are to be selected do not start with the potency, but with compliance, because the high regulatory scrutiny that is being enforced by the OCM is a direct protection to the health of the consumers, as well as the integrity of the products.
Best-selling Segments of the New York Cannabis Market
| Rank | Segment | Sales Current | Units Current |
|---|---|---|---|
| 1 | All-in-one Disposable | $228,967,591 | 4,340,945 |
| 2 | Cartridge | $172,524,641 | 3,712,451 |
| 3 | All-in-one Rechargeable | $2,875,072 | 54,341 |
| 4 | Refill / E-Juice | $40,037 | 504 |
Notable Vape Pens: Different Package Sizes Sales in New York
The following table ranks the top-selling vape pen sizes in New York, providing insights into the products leading the market in terms of sales, units sold, and pricing.
| Rank | Normalized Primary Trait | Total Sales | Total Units | Average Item Price | Average EQ Price | % of Total Sales | % of Total Units |
|---|---|---|---|---|---|---|---|
| 1 | 1g | $284,403,020 | 5,799,301 | $49.04 | $49.04 | 70.3% | 71.5% |
| 2 | 0.5g | $54,410,139 | 1,408,172 | $38.64 | $77.26 | 13.5% | 17.4% |
| 3 | 2g | $45,924,607 | 558,375 | $82.25 | $41.13 | 11.4% | 6.9% |
| 4 | 1.5g | $15,261,027 | 259,809 | $58.74 | $39.16 | 3.8% | 3.2% |
| 5 | 0.3g | $2,248,379 | 54,299 | $41.41 | $137.92 | 0.6% | 0.7% |
| 6 | 3g | $1,337,748 | 11,052 | $121.04 | $40.34 | 0.3% | 0.1% |
| 7 | Other | $330,036 | 4,756 | $69.40 | $39.56 | 0.1% | 0.1% |
| 8 | 0.25g | $316,858 | 7,654 | $41.40 | $165.39 | 0.1% | 0.1% |
| 9 | 0.35g | $156,045 | 4,431 | $35.22 | $100.74 | 0.0% | 0.1% |
| 10 | 1.2g | $17,515 | 367 | $47.67 | $39.74 | 0.0% | 0.0% |
| 11 | 0.9g | $1,967 | 25 | $78.51 | $87.21 | 0.0% | 0.0% |
New York’s Best: Top 15 Best-Selling Vape Pens
The market of vape pens in New York was quite impressive, as some brands(Jaunty) occupied five out of the fifteen leading positions in selling in the state. This superiority can be seen as not only brand loyalty but also as a continuous quality that makes the consumers come back. We are going to examine the fifteen most popular brands of vape pens that are selling well, defining the mark of superiority in the New York cannabis market.
| Rank | Brand Name | Segment | Product Name | Total Sales Current | Total Sales YoY % | Total Units Current |
|---|---|---|---|---|---|---|
| 1 | Jaunty | Cartridge | Classic- Sour Diesel Distillate Cartridge (1g) | $4,071,279 | 58.6% | 92,120 |
| 2 | Ayrloom | All-in-one Disposable | Alaskan Thunder Fuck Distillate Disposable (1g) | $4,036,981 | 120.8% | 79,743 |
| 3 | Jaunty | All-in-one Disposable | Palms – Blue Dream Distillate Disposable (1.5g) | $3,611,553 | 3,889.5% | 61,390 |
| 4 | Jaunty | Cartridge | Classic – Pineapple Express Oil Cartridge (1g) | $3,011,679 | 31.2% | 68,091 |
| 5 | Jaunty | All-in-one Disposable | Palms – Blackberry Kush Distillate Disposable (1.5g) | $2,742,341 | 3,726.7% | 46,542 |
| 6 | Jaunty | Cartridge | Classic- Blueberry Kush Distillate Cartridge (1g) | $2,697,286 | 26.8% | 61,103 |
| 7 | Jaunty | Cartridge | Classic – Amnesia Haze Distillate Cartridge (1g) | $2,632,551 | 20.4% | 59,881 |
| 8 | Jaunty | All-in-one Disposable | Palms – Rainbow Sherbert Distillate Disposable (1.5g) | $2,492,229 | 4,308.8% | 42,434 |
| 9 | Jaunty | Cartridge | Classic- Wedding Cake Oil Cartridge (1g) | $2,426,842 | 41.5% | 54,774 |
| 10 | Holiday | All-in-one Disposable | Golden Hour Distillate H-Bar Disposable (1g) | $2,397,108 | 28.6% | 45,723 |
| 11 | Ayrloom | All-in-one Disposable | Alaskan Thunder Fuck Distillate Disposable (0.5g) | $2,391,252 | 4.2% | 74,132 |
| 12 | Jaunty | All-in-one Disposable | Palms – Ghost Train Distillate Disposable (1.5g) | $2,320,853 | 3,202.9% | 39,474 |
| 13 | Jaunty | All-in-one Disposable | Palms – Mango Haze Distillate Disposable (1.5g) | $2,299,828 | 3,828.4% | 39,040 |
| 14 | Jaunty | Cartridge | Classic – Jack Herer Distillate Cartridge (1g) | $2,118,747 | 23.1% | 47,818 |
| 15 | Ayrloom | All-in-one Disposable | Blue Widow Distillate Disposable (1g) | $1,923,850 | 411.2% | 37,750 |
New York’s Best: Top 15 Best-Selling Vape Brands
The market of cannabis vapes in New York in 2025 is performing well due to innovation, consumer choice, and a healthy regulatory system. The recreational use has been legal since 2020, so the variety of products has gone through the roof, including distillate cartridges and rosin disposables. As the legal cannabis sector brings in billions of dollars every year and vape pens comprise between 26% of all sales in New York, the New York consumer can enjoy an incredibly wide and high-quality selection of vape products anywhere in the world.
Here are the best 15 top brands of New York that got remarkable sales($404.4) from Jan-Nov 2025, according to the Headset.io report, and you will learn more about those best brands that dominate the New York vapor pens category and make well-informed decisions about the vaping industry.
| Rank | Brand Name | Total Sales | Total Units | Average Item Price | Average EQ Price |
|---|---|---|---|---|---|
| 1 | Jaunty | $46,570,398 | 977,221 | $47.66 | $43.32 |
| 2 | Ayrloom | $34,551,818 | 828,121 | $41.72 | $54.91 |
| 3 | Fernway | $23,582,263 | 390,814 | $60.34 | $45.95 |
| 4 | Rove | $23,497,004 | 309,782 | $75.85 | $79.77 |
| 5 | Mfny (Marijuana Farms New York) | $19,873,395 | 408,415 | $48.66 | $81.18 |
| 6 | PAX | $13,117,453 | 191,229 | $68.60 | $74.35 |
| 7 | Florist Farms | $12,328,060 | 256,070 | $48.14 | $48.37 |
| 8 | Holiday | $12,084,470 | 241,960 | $49.94 | $55.44 |
| 9 | Cannabals | $9,799,043 | 196,453 | $49.88 | $43.78 |
| 10 | Mfused | $9,319,877 | 160,295 | $58.14 | $44.67 |
| 11 | New York Honey (NY Honey) | $8,702,100 | 212,803 | $40.89 | $40.59 |
| 12 | ghost. | $8,557,937 | 87,681 | $97.60 | $48.81 |
| 13 | Heavy Hitters | $8,546,343 | 109,835 | $77.81 | $75.30 |
| 14 | Magnitude | $8,350,675 | 214,170 | $38.99 | $38.99 |
| 15 | Hashtag Honey | $8,019,490 | 173,039 | $46.34 | $38.60 |
1. Jaunty
Jaunty is a cannabis brand that focuses on high-quality Tinctures, live resin, and live rosin vapes, edibles, and concentrates. It was established in New York in 2017 and focuses on using quality extraction techniques to create accessible, affordable, and jubilant cannabis experiences. The CO2-extracted products will serve a broad market, including beginners and true experts, forming the transition from oil-based products to traditional flower.
According to Headset.io, by 2025, Jaunty had annual sales of its products in calendar year 2025 in the state of New York of approximately $55.3 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #1 in New York with sales of $46.5 million.
2. Ayrloom
Ayrloom (spelled as ayrloom) is a brand of American cannabis company based in Upstate New York, and focuses on infused beverages, edibles, vapes, pre-rolls, tinctures, and topicals. Established as an offshoot of an ancient family farm, it constrained its operations on a mission of sustainable agriculture, new formulations such as nano-emulsification to achieve a faster onset, as well as a notion of quality based on third-party testing. Minor cannabinoids are also commonly found as part of products that incorporate both wellness and recreational uses.
According to Headset.io, by 2025, Ayrloom had annual sales of its products in calendar year 2025 in the state of New York of approximately $78.3 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #2 in New York, with sales of $34.5 million.
3. Fernway
Fernway is a manufacturer and distributor of cannabis products established in 2018 that deals with high-quality vape cartridges, all-in-one vaporizers, pre-rolled joints, and cannabis flowers. The company mainly operates in the northeastern States of the United States, where it manufactures full-spectrum cannabis oil products, which are made using high-purity distillate along with fresh cannabis-derived terpenes. Fernway is differentiated by custom-engineered hardware, recyclable products, and the orientation of providing adult-use consumers with consistent and tasty cannabis consumption experiences.
According to Headset.io, by 2025, Fernway had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $59.2 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pen category, which ranked #3 in New York with sales of $23.5 million.
4. Rove
Rove (stylized as ROVE) is an American-based cannabis company that was started in 2016 and focuses on the production of high-quality vaporizers, cartridges, and infused pre-rolls. Rove, which is based in Costa Mesa, California, is known to manufacture quality cannabis products characterized by honesty, simplicity, and transparency. The firm covers most of the states in the United States, and it has grown to be one of the fastest-growing premium cannabis brands in the country.
According to Headset.io, by 2025, Rove had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $173.2 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #4 in New York with sales of $23.4 million.
5. Mfny (Marijuana Farms New York)
MFNY has made itself a pioneer in high-quality live rosin cartridges, and the product is praised by the New York cannabis community and industry experts with a lot of enthusiasm. Being a single-source Hudson Valley manufacturer, MFNY specializes in terpene-rich products with refined flavor and whole-spectrum effects.
According to Headset.io, by 2025, MFNY had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $44.1 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #5 in New York with sales of $19.8 million.
6. PAX
PAX Labs, which is referred to as PAX, is a top-notch designer and maker of pocket-sized cannabis vaporizers. Adam Bowen and James Monsees established it at Stanford University. The firm excels at crafting discreet vaporization devices that deliver excellent performance. They have also utilized advanced conduction heating technology for the consumption of both cannabis flower and concentrates.
According to Headset.io, by 2025, PAX had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $46.2 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #6 in New York with sales of $13.11 million.
7. Florist Farms
Florist Farms is a regenerative cannabis company with headquarters in Cortland, New York, whose mission is focused on sustainable agricultural practices. It started as a small backyard garden in 2010 and expanded to become one of the pioneer manufacturers of cannabis products in New York State, aimed at high-quality, environmentally friendly flower, pre-rolls, vapes, and gummies.
According to Headset.io, by 2025, Florist Farms had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $34.6 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #7 in New York with sales of $12.3 million.
8. Holiday
Holiday was created in Central Massachusetts by a group of tight-knit industry veterans who were determined to create a unique, easy-to-use vaping device that stood out. The firm covers most of the states in the United States, and it has grown to be one of the fastest-growing premium cannabis brands in the country.
According to Headset.io, by 2025, Holiday had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $19.9 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #8 in New York with sales of $12.0 million.
9. Cannabals
Cannabals is a brand for the bold and adventurous. We are dedicated to delighting our consumers with both edgy humor and high-quality quality delicious cannabis consumables.
According to Headset.io, by 2025, Cannabals had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $18.3 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #9 in New York with sales of $9.7 million.
10. Mfused
Mfused is an American cannabis technology firm dealing with the development and sale of innovative cannabis vaporizers and cannabis extraction items. The company was established in 2012 in the state of Washington, combining a sophisticated extraction approach with state-of-the-art hardware to provide high-potency, full-spectrum cannabis products.
According to Headset.io, by 2025, Mfused had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $85.0 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #10 in New York with sales of $9.3 million.
11. New York Honey (NY Honey)
New York Honey is not only a brand, but a balance of melodies produced by Veterans Choice Creations (VCC). It was founded by service-disabled combat veteran Jason Ambrosino and his wife, Sonja. New York Honey restructures the regulations with refillable happiness and rechargeable expeditions. Honey with heart, honey with technology, honey is designed to give you a tastier experience each time. Each drop will guarantee quality, technology, and an affordable New York flavor.
According to Headset.io, by 2025, Honey had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $10.2 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #11 in New York with sales of $8.7 million.
12. ghost
ghost. is not just a cannabis brand, but a norm at ghost. Californian-born, ghost. are rooted in discipline, design, and profound respect for the plant. Its mission is to deliver purposeful, clean, consistent cannabis products.
According to Headset.io, by 2025, ghost. had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $13.6 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #12 in New York with sales of $8.5 million.
13. Heavy Hitters
Heavy Hitters is an iconic brand of cannabis that was established in 1996 in the San Fernando Valley in California. Being a family-owned and managed business, Heavy Hitters has become one of the most popular brands of cannabis vapes, selling more than 10 million units. The brand is known to create ultra-pure and high-potency cannabis products that have a consistent test of 90%+ THC concentrations.
According to Headset.io, by 2025, Heavy Hitters had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $72.0 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #13 in New York with sales of $8.5 million.
14. Magnitude
Magnitude was officially released in September of 2022, with its first dispensaries in Illinois at Verilife. The launch was PharmaCann’s strategic expansion into diversifying its products in the hope that, since vape products are becoming popular in the cannabis market, PharmaCann may be one of the beneficiaries of the move.
According to Headset.io, by 2025, Magnitude had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $9.6 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #14 in New York with sales of $8.3 million.
15. Hashtag Honey
Hashtag Honey is a New York-rooted cannabis brand known for its high-potency products, including infused pre-rolls, edibles, and disposable vapes.
According to Headset.io, by 2025, Hashtag Honey had annual sales of its products in calendar year 2025 in New York of approximately $16.5 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #15 in New York with sales of $8.0 million.
Partner with Cilicon to Become New York’s Best-Selling Vape Brand
Cilicon is the ideal partner for companies seeking to excel in New York’s competitive vape market. With extensive experience in developing innovative disposable vapes and vape pens, Cilicon offers advanced hardware solutions tailored to modern consumer demands. By partnering with them, you benefit from cutting-edge vaporization technology, customizable designs, and top-notch quality control, helping your products stand out. Cilicon’s expertise can assist in launching new product lines or enhancing existing portfolios, ensuring you build a loyal customer base across New York and beyond.
Written by:
Haroon Rasheed
Haroon is a knowledgeable writer immersed in the THC vape device market. He has a deep understanding of vape hardware, cartridges, strains, terpene profiles, and the distinct qualities of leading brands like Stiiizy, Rove, Select, and Mfused. His work draws on insights from real user experiences and community discussions, offering readers clear, detailed, and trustworthy information about the products and culture that shape the cannabis vape industry.
