710 Labs

710 Labs

Company Type	Private
Industry	Cannabis
Founded	2009, Colorado
Founders	Brad Melshenker
Products	Cannabis edibles, beverages, and vapes
Website	710labsofficial.com

710 Labs is a cannabis company that has been operating in the legal US marijuana market since 2010. Their product line prioritizes organic ingredients and products from ethical cultivation processes. They are active in California, Colorado, Michigan, Florida, and New Jersey.

Overview

710 is a common reference to the word oil, both because the number resembles the word when flipped backward, and because it references the date July 10th, which is celebrated by lovers of hash the way that 4/20 is celebrated by partakers of flower.

710 Labs is an industry-leading cannabis producer. In California alone, they averaged nearly $3 million per month in sales revenue. Their total 2024 sales revenue across every state where their products are available totalled more than $50 million.

History

710 Labs was founded in 2010 by Brad Melshenker. The idea was derived in 2009 when Melshenker was living in Boulder, Colorado. Today, the brand operates out of Los Angeles, California.

It has developed a cult following for its commitment to quality and its unique small batch cultivation techniques that ensure only the highest quality possible flower is going into products.

Melshenker describes his personal and professional history with cannabis as long-lasting. He first tried marijuana at age sixteen and fell immediately in love with the brand. He was also quick to realize the entrepreneurial value of cannabis, selling marijuana so that he could “smoke for free.”

Fast forward. Melshenker now runs a cannabis brand actively and enthusiastically received in every state in which it is present.

Melshenker took particular interest in concentrates back in 2008 after trying a traditional dab at a dispensary in Chino.

Melshenker became an immediate lover of concentrates, and the idea to open his own dispensary and hash bar was born. After opening The Greenest Green in 2009, he would go on to open a licensed extraction facility in 2012, a project that would eventually develop into what 710 Labs is today.

From day one, 710 Labs has been focused on providing the highest possible quality cannabis, prioritizing everything from the richness of its flavor to the organic methods used to develop flower.

710 Labs is much loved for its unique marketing angles, which since the brand’s inception have involved unique artist collaborations, collectible clothing items, and educational materials on the dangers of traditional dabbing when compared to the low-risk activity of vaping oils.

The brand particiapates actively in philanthropic work, offering free usage of their products in eligible oncology centers.

RSO Community Project

RSO or Rick Simpson Oil is a popular cannabis product developed by a Canadian engineer who cultivated it as a way of coping with his skin cancer diagnosis. Though RSO has not been scientifically proven to provide relief from cancer symptoms, there is anecdotal evidence that it is effective in helping people manage the symptoms and side effects of both the disease and the treatments required to fight it.

710 Labs actively develops Rick Simpson Oil and donates it to cancer patients located in Colorado, provided that they apply for the RSO program and qualify for it. 710 Labs also supports the expansion of research into the potential benefits of Rick Simpson Oil and other cannabis products for cancer treatment.

Their goal is to both collect scientifically backed evidence and educate the public on potential benefits of RSO.

No More Hot Dabs Campaign

710 Labs is active in cannabis culture, both as a developer and as an influencer. Their “No More Hot Dabs” campaign reflects their commitment to safety and quality.

Traditional dabbing involves heating a nail or banger to extremely high temperatures and applying cannabis concentrate directly to the hot surface. This method creates harsh, high-temperature vapor that can be difficult to inhale and may degrade the concentrate’s flavor compounds.

The problem with traditional dabbing is both that it is very harsh on the lungs and, at least according to Melshenker and others at 710 Labs, it just isn’t the most pleasant way to take a dab. Comparing his approach to dabbing to alcohol, Melshenker says, “It’s just the optimum way to experience it. If I’m making the comparison between cannabis and alcohol, do you want to go to the bar and take 12 shots, or do you want to sit back with a friend and sip a glass of wine? Low temp dabs are the right frequency.”

Apparel And Accessories

In addition to producing high-quality cannabis products, 710 Labs has made a prominent entry into both the cannabis apparel and accessory spaces. They manufacture small batches of trendy clothing items, often featuring designs that are the result of collaborations with well-known artists who operate adjacent to the cannabis space.

Their clothing designs range from very simple to highly intricate and sell out frequently online. They also manufacture a wide range of cannabis accessories, including things like grinders, battery packs, oil splash guards, rolling trays, dabbers, and carrying cases.

The List

“The List” is 710 Labs’ Private Reserve, a small, exclusive stash of rare, high-quality batches from each month’s production. The menus are highly curated, and access is only available to Green Room members in states where the brand is directly active. This includes California, Colorado, Michigan, and Florida.

The List opens monthly, with occasional interruptions that result from holidays or flower availability. Users who make an order from “The List” can retrieve their items from partner dispensaries located near the customer. Terpenes are sent on ice to preserve quality.

Sustainable Harvesting

710 Labs focuses on cultivating cannabis products the way that they are meant to be developed. This commitment has led to education efforts on their website, where they have reference materials on concepts like living soil.

Living soil is the most natural growth medium, full of worms, mycorrhizae, and other natural components that help developing plants thrive. Living soil is used in 25% of their garden growth mediums.

Not only is this good for the plant, but it also makes the growth and cultivation process more sustainable, allowing for less frequent watering and limited soil erosion. Living soil also provides natural resistance to common pests, particularly as the soil develops “intelligence.”

Products

710 Labs has several prominent product lines. Solventless hash is one of their most popular items, a concentrate that is extracted using ice rather than harmful chemical additives that negatively influence both the flavor and the health value of cannabis products.

Other methods of hash extraction have previously included butane, ethane, and other potentially harmful solvents. 710 Labs describes their solventless approach to hash cultivation as a “truly OG, old world method”.

All of their hash is extracted without solvents using a process where “they agitate the flower with paddles to knock off resin glands which eventually form your hash.”

The Percy Line

710 Labs describes their Percy line as “that jar of hash you’ve been holding on to, the last dab of, for 6 months because you just don’t want it to go.” In other words, this is their private reserve black label product line.

710 Labs also has a live rosin line, which they describe as worthy of their very rigorous standards but a step behind the Percy product line. 710 Labs also produces traditional flower products as well as edibles, topicals, and more.

Tiered Batch Pricing

710 Labs’ two primary product lines, Percy and live concentrates, are broken into tiered pricing models. Despite the fact that both Percy and live concentrate extracts are often from the same crops, the Percy concentrates, which they describe as products kept for their own personal stash, feature a higher level of quality. Their pricing structure is designed to reflect this.

Tiered pricing, according to 710 Labs, is a reflection not only of the product quality itself but also of the quality of their cultivation process. “Unless you are using genetically modified cultivars, harsh pesticides, or other commercial production methods, you will always have natural variances from crop to crop, batch to batch. We strive to honestly reflect the quality of each batch by offering you two tiers of pricing.”

Frequently Asked Questions

What are Noodle Doinks?

Noodle Doinks are 710 Labs’ line of hand-rolled joints, offering a convenient pre-rolled option for consumers who prefer traditional flower consumption methods.

What is water hash?

Water hash from 710 Labs consists of pure resin glands, which they describe as being full of rich, nuanced flavor. This solventless concentrate is extracted using ice water rather than chemical solvents.

Why does 710 Labs focus on solventless extraction methods?

710 Labs prioritizes solventless extraction because it preserves the natural terpene profiles and cannabinoids without introducing potentially harmful chemical residues. This method maintains the integrity and flavor of the original plant material.

What makes the Percy line different from other 710 Labs products?

The Percy line represents 710 Labs’ highest tier products – concentrates they describe as worthy of their own personal stash. These feature exceptional quality and are priced at a premium compared to their standard live concentrate offerings.

How does 710 Labs ensure product quality?

710 Labs maintains quality through small batch cultivation techniques, organic growing methods including living soil, careful curation of their harvests, and rigorous standards for their extraction processes.

What is “The List” and how can customers access it?

“The List” is 710 Labs’ Private Reserve program featuring exclusive, limited batches. Access is restricted to Green Room members in states where 710 Labs operates directly: California, Colorado, Michigan, and Florida.

What role does living soil play in 710 Labs’ cultivation?

Living soil, used in 25% of their growing mediums, contains natural components like worms and mycorrhizae that help plants thrive while making cultivation more sustainable through reduced watering needs and natural pest resistance.