CAKE she hits different

CAKE She Hits Different

Industry	Cannabis
Found	2020, California
Products	Vapor Pens, Edibles, and Concentrates
Areas served	California, Nevada, and Arizona
Website	shehitsdifferent.com

CAKE She Hits Different is a cannabis brand, owned by BIPOC women, which produces and sells high-quality cannabis vaporizers and other related products. The company focuses on disposable and cartridge-based vape systems featuring proprietary extraction technology and innovative hardware design. Based in Costa Mesa, California, CAKE differentiates itself by taste, strength, and beauty, attracting customer who seeks a lifestyle-oriented cannabis experience with upscale style and performance-oriented equipment.

Overview

CAKE She Hits Different is a modern-day style of using cannabis, with an emphasis on the quality of products, a new design, and a brand name in the fast-developing legal cannabis industry. CAKE is a company led creatively by Chloe Kaleiokalani, a DJ and producer, and Jason, who has more than 20 years of experience in the cannabis industry. The brand has already achieved a considerable market penetration in California, ranking in the top five in the vapor pens category and the number one in all-in-one disposable vapes. CAKE’s product lineup consists of designer distillate disposables, cryo live resin vapes, cartridges, and accessories, every product designed with attention to high-terpene profiles, hardware functionality, and user experience. 

The company has a demographic that appreciates not only the quality of consumption of cannabis but also the cultural importance of cannabis in the lifestyle, especially in the music, festival environment, and EDM community. In 2025, CAKE will conduct business in California, Arizona, and Nevada, with plans to expand state by state and develop products.

History

The founder of CAKE, Chloe, got into the cannabis industry when she was 21, and there she met her current business partner, who taught her how to grow and take care of plants. During these early years, she learned about the detailed information on cannabis extraction and the innovative techniques that would later become a major product differentiator for CAKE. The founding team had spent almost 10 years operating at a low profile, focusing on cultivation, production, fulfillment, and brand development behind the scenes, and subsequently opted to create their own consumer-facing brand.

During the transition, CAKE was a white-label manufacturer, helping other cannabis brands develop and produce their own vape brands. This working model provided invaluable experience in extraction methods for hardware development, production of specific devices, and market operations. By making products under white-label for existing brands, Chloe and Jason gained extensive experience of what consumers have found unsatisfactory, what their competitors did, and what technological advances had not been used. The reason CAKE became its own brand was when Jason proposed to Chloe the idea of creating their own brand and using the knowledge and contacts that they had developed during their white-label manufacturing stage.

In 2020, CAKE was officially launched, and its flagship product was designer distillate disposable vapes with proprietary extraction technology. The brand immediately made a splash with aggressive pink packaging, smooth design of its devices, and a marketing strategy aimed at festival culture, electronic dance music (EDM) crowds, and customers who wanted a friendly, entertaining experience with cannabis. The aesthetic/cultural positioning of CAKE appealed to the demographic where consuming cannabis was recognized as a part of a larger lifestyle and a societal identity, and not as a functional activity. The female aspects of the brand design and the ownership by women were a strategic differentiation strategy in a cannabis market previously dominated by male-dominated companies.

The period between 2020 and 2025 was characterized by rapid growth and contraction of the market of CAKE. The designer distillate line got a great commercial success, being the highest volume-selling designer distillate vape in California. As of 2023, CAKE was listed as the highest-ranking all-in-one disposable vape in California, which it has been able to preserve and enhance due to regular product innovation, flavor creation, and expansion of its stores. In 2024 and 2025, CAKE began distribution in Arizona and projected entry into the Nevada market in early 2025. 

The company has also declared product line extensions, such as rosin, dab devices, and new concentrate formulations, and has also planned to enter into flower and pre-roll. In November 2025, CAKE was able to retain its dominant position in the market with the maintenance of competitive pressure from other high-end vape brands, demonstrating resilience and consumer loyalty within California’s saturated vapor pens market.

Products and Services

Designer Distillate Line

The Designer Distillate line of CAKE and the main fueler for the explosive growth of the brand. This product was introduced in November 2023, with luxurious packaging, patented hardware, and 1.25 grams of high-potency oil – 25% more than the industry offering. The Designer Distillate vapes have high-end ceramic heating coils and a pre-heat mode to avoid clogging, as well as a steady production of vapor.

The Designer Distillate line has a wide flavor range of more than 30 unique strains, including indica, sativa, and hybrid lines. The most famous are Alien Lemonade, Electric Lemonade, Blackberry Dream, Space Cake, Strawberry Gelato, Watermelon OG, Cosmic Cookies, Kiwi Burst, and Passion Orange Guava. Every single-use vape has strain-specific artwork printed directly on the device, and the colors are vibrant and eye-catching, as well as representing the flavor profile. Their products usually have concentrations of over 80% of THC, with some having concentrations of more than 90% of total cannabinoids.

These disposables have draw-activated designs that do not need any buttons to work- a user just needs to inhale through the mouthpiece to start producing vapors. The majority of Designer Distillate products are sold partially charged with USB-C or micro-USB charging ports to recharge them. 

Cryo Live Resin Collection

The Cryo Live Resin collection by CAKE highlights the unique feature of the brand, produced with the help of its proprietary cryogenic technology, which makes them unique among other similar products. The cryo-cure method is a technique where the freshly harvested cannabis is placed in a purpose-built cryo-cure chamber, which is a freeze-drying machine uniquely designed to cure cannabis, and is done in a very short time of 12-14 hours. This is unlike the traditional modes of curing, which may take weeks.

The cryogenic process maintains over 50%of the properties of the cannabis plant relative to the traditional curing, which is known to lose a lot of terpenes. With the closed-chamber freeze-drying system, terpenes, trichomes, and THC can be held at the highest level of freshness. Also, cryo-terps are harvested at the stage of curing, before extraction, and the most volatile and flavorful compounds are captured. It helps in avoiding THC-A degradation, which increases the shelf life of dried flower and concentrates.

The Cryo Live Resin disposable comes in 1-gram and 1.25-gram sizes, with such strains as Biscotti, Blueberry Zkittlez, Strawguava, and Skywalker OG. Such products normally display percentages of THC in the mid-80s range and have strong terpene profiles that provide complete-spectrum effects and better flavor than most distillate products do.

Rosin Products

The Rosin line of CAKE is the highest point of extracting cannabis without solvents. The products of Rosin are prepared with the help of heat and pressure without any chemical solvents, which attracts consumers who want the purest possible concentrates. The brand has 1.25-gram Rosin disposable vapes, in strains like Rainbow Cake, Purple Trufflez, Peach Dream, Apples N Bananas, Alien O.G.

Rosin disposables are also characterized by THC concentrations of 80% range, but with the entire-spectrum cannabinoid and terpene profiles of the source. These premium products sell more at premium prices of around $45-50, which reflect the more labor-intensive extraction process and high quality. 

Premium Flower

In addition to vaping, CAKE has a carefully edited range of high-end cannabis flower available in 3.5-gram (eighth-ounce) jars. Dragons Dream, Trop Cherry, Tropical Sherbet, Strawberry Gusher, and Jelly Cake, among others, are some flower strains with a normal range of THC varying between 20-30%. All flower offerings will have the same CAKE vertical branding and pink-accented packaging that make up the visual identity of the brand.

The line uses the identical cryo-cure method applied in the manufacture of concentrates, maintaining both the terpene profiles and cannabinoid profile, and increasing shelf-life. The resulting technological edge will make CAKE flower products fresher than more traditionally cured ones at the same price.

Cartridges

CAKE manufactures standardized 510-thread cartridges in 1-gram capacities. These cartridges contain the same high-quality cannabis oils as are contained in the disposable products, including the Designer Distillate and Live Resin formulations. Some of the common cartridge flavors are Appleberry and seasonal products. Carridge offers a more affordable alternative to the regular user without reducing the quality standards that have led to the CAKE brand experience.

Hardware and Technology

The CAKE products are produced with the best food-grade stainless steel, glass, and ceramic materials, which makes it safe and retains the purity of the cannabis oils over the period of its product life. The patented hardware has optimized airflow systems, adjustable voltage settings on some models, and ceramic heating elements so as to maintain steadiness in temperature control.

Lifestyle Accessories and Merchandise

CAKE has grown to include more products other than cannabis in order to provide an experience of a lifestyle brand. The merchandise line consists of custom pink beanies that use the CAKE graphic embroidery, limited-run t-shirts with the slogan She Hits Different, scentless duffel bags, 4-piece grinders to prepare the flowers, custom rolling trays in pink and other colors, as well as the signature pink fanny pack that could be used to move the goods.

Market Metrics and Headset Data Analysis

According to Headset.io, by 2025, CAKE she hits different had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $42.5 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pen category, which ranked #4 in California with sales of $39.3 million.

Top 5 SKUs by sales:

FAQs

Is CAKE She Hits Different real or fake? 

Products are authentic when bought from licensed retailers; counterfeits are common, so check packaging and use upcoming authentication tools. 

How do I fix a CAKE disposable that won’t hit? 

Ensure it’s charged, check for clogs by gently warming the device, or contact CAKE for an exchange if faulty with proof of purchase.

How can I buy wholesale? 

Licensed retailers should fill out the retailer inquiry form on the official site. 

What strains are available? 

Options include hybrids like Pink Acai and indicas like Grandaddy Purple, focusing on flavor and effects. 

How do I add Cake to my store’s menu? 

If you actively hold a licensed cannabis retail location and are interested in adding Cake to your menu, please fill out the Retailer Inquiry form