Cookies
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| Industry | Cannabis |
|---|---|
| Founded | 2010; San Francisco, California |
| Founder | Gilbert Anthony Milam Jr (Berner), Bay Area cultivator (Jai Chang) |
| Products | Flower, Vapes, Edibles, Pre-Rolls, Concentrates, Caps |
| Areas served | 7 States of the USA & 5 More Countries |
| Website | cookies.co |
Cookies is an American cannabis company founded in 2010 by rapper and entrepreneur Gilbert Anthony Milam Jr. (known as Berner) and cannabis breeder Jai Chang. Cookies headquartered in San Francisco, California. Cookies has grown day by day and become one of the most well known cannabis brands, with more than 70 stores in over 20 markets across 6 countries.
Overview
Cookies is a global cannabis brand that started with roots in San Francisco and has now become one of the leading cannabis brands in the industry. Co-founded by Berner, a Billboard-charting rap artist, and Jai, a master breeder, the brand is dedicated to ground-breaking genetics and a lifestyle brand that marries music, fashion, and cannabis. Cookies has more than 70 retail stores in six countries featuring a diverse product catalog that includes strain exclusives and CBD-infused products.
In 2021, it was deemed one of America’s Hottest Brands by AdAge, the first cannabis brand to receive this distinction, and Berner was the first cannabis executive to be on the cover of Forbes. With its headquarters in San Francisco, Cookies strives to deliver social impact through supporting communities of people impacted by the War on Drugs. Its valuation is based on fast growth, organic promotion due to Berner’s music, and alliances that have made it synonymous with a premium cannabis experience everywhere.
History
Cookies was founded in 2010 in San Francisco’s Sunset District. When Berner was working in dispensaries in the medical cannabis scene in San Francisco. Berner was born Gilbert Anthony Milam Jr on the 27th of October 1983 and grew up fascinated with cannabis culture along with hip-hop music. His interest in cannabis in the Bay Area started early, however, when he received one of the first medical cannabis cards in the Bay Area at age 18, on the outset of California’s Compassionate Use Act of 1996. While working at “The Hemp Center” dispensary, Berner met Jai Chang, a renowned cannabis breeder and cultivator with expertise in developing unique cannabis genetics. Their partnership was built on a shared commitment to creating exceptional cannabis products that set new industry standards.
Finally in 2010, Berner teamed up with Jai (who has gone by the alias Jigga), a talented grower who started cultivating strains in SF garages when he was a teenager. Their turnaround was through Girl Scout Cookies (GSC), a combination of OG Kush and Durban Poison (possibly with the addition of Granddaddy Purple), a strain that has a sweet, earthy flavor. GSC became popular through the music videos of Berner and links to artists, such as Wiz Khalifa and Snoop Dogg, which were distributed through High Times Cannabis Cup events. In an effort to get around federal laws banning the trademark of names on cannabis products, Berner formed Cookies SF in 2011 as an apparel company, using merchandise to create brand awareness as federal cannabis businesses were being tested.
By 2015, Cookies had created its debut flagship retail shop in San Francisco and branched out in the next 2 years into branded merchandising and street apparel. The opening of the store in Los Angeles in 2018 signaled a new stage of accelerated national and worldwide growth, as new stores opened in leading American recreational cannabis California, Oregon, Michigan, New Jersey, Massachusetts and Canada, as well as in Israel and Europe (specifically Spain, the Netherlands and Austria). The Cookies brand rapidly grew, having an impact on the celebrity status of Berner and the production of high-quality and consistent genetics. The cross-breeding with other breeders (e.g., Seed Junky Genetics) as well as fusion with avant-garde, coupled with music and activism, further extended the reach.
Cookies was honored in 2021 as one of America’s Hottest Brands by AdAge, the first cannabis company ever to be recognized as such. By 2022, Berner became the first cannabis executive to be on the cover of Forbes magazine with Cookies garnering over 70 retail dispensaries and trading in more than six countries globally by 2025. Cookies has also been at the frontline of cannabis legalization and social equity, advocating policies and initiatives to redress the harms of prohibition.
Products and Services
Cookies provides diverse cannabis products and services with a focus on proprietary genetics, high quality, and seed-to-sale operations. Its portfolio boasts more than 70 proprietary cultivars and over 2,000 products offered countrywide, both on its website and via its licensing partners. The product range is divided into flower, pre-rolls, vapes, edibles, concentrates, CBD items, and accessories with a focus on strain-specific experiences to meet consumer requirements.
Cookies Products
| Category | Description | Examples |
|---|---|---|
| Flowers | High-quality buds of pre-selected strains (20-30% THC), unique flavors, relaxation & euphoria effects. In-house cultivation focused on genetics (hybrids, indicas, sativas). Top-seller in 2025. |
Girl Scout Cookies (Indica-hybrid, mint/cherry/lemon), Gary Payton (balanced hybrid, diesel/berry), That Badu (3.5g), Blue Razz (3.5g), Black Cherry Gelato (3.5g), Cereal Milk, London Pound Cake 75, Honey Bun, Cheetah Piss, Pink Rozay (25% THC), Berry Pie (sativa). |
| Pre-Rolls | Ready-to-smoke joints, often infused for extra potency. Available as singles or packs, strain-specific. | Cinnamon Milk Pre-Roll (1g, 23% THC, indica-leaning), Gary Payton 1G Pre-Roll (22% THC), Blue Raz 1G Infused Pre-Roll, Pacman 1G Pre-Roll. |
| Vapes | Vaporizer products with cannabis-derived terpenes for authentic flavor. High THC (80-90%), discreet, portable. | Triple Scoop 1G 510 Cartridge (89% THC, sweet), London Pound Cake 75 / Apples & Bananas 1G Live Resin Dual Chamber Disposable (87% THC). |
| Edibles | Infused food/drinks with long-lasting effects and precise dosing. | Crispy Marshmallow Treats (100mg, Cereal Milk flavor), Berry Pie Infused Cookies, Huckleberry Gelato Sleep Gummies (THC/CBN), Green Monke x Cookies Georgia Pie Peach Iced Tea (CBD/THC). |
| Concentrates | High-potency concentrates (live rosin, batter, distillates, dabs). Full-spectrum, highly effective. | Live Resin (Lemon Dog Shit 0.5g), Super Lemon Haze Distillate Syringe, Blueberry Caviar Concentrate. |
| CBD & Hemp Products | Low-THC (<0.3%) wellness products with non-psychoactive benefits (e.g. anxiety relief). Farm Bill compliant, focus on CBD/CBG. |
CBD Flowers (e.g. GSC Hemp variant), Pre-Rolls, Vapes, Gummies, Dabs. |
| Accessories & Apparel | Lifestyle products and brand merchandise to support cultural identity. | Grinders, glassware, hoodies, hats, t-shirts, other branded gear. |
| Capsules & Tinctures | Discreet, dosable forms (pills, drops) for ingestion or sublingual use. Often targeted for wellness or sleep. |
Capsules (precise THC dosing), Tinctures (Grenadine, Gary Payton). |
Cookies SF Apparel
The Cookies SF clothing brand is still an important part of the company and sells streetwear that takes the culture of cannabis to fashion on a mainstream level. The clothing brand offers hoodies, tees, hats, accessories, and other specialty items such as odor-free bags and smoking accessories. Cookies SF has standalone retail stores in San Francisco, Los Angeles, New York City, and Vienna, Austria.
Cookies apparel has been shoehorned into other fashion retail channels, such as Lids, via New Era and other lifestyle fashion companies.
Services and Retailers
Cookies has in-house cultivation in select markets, which allows you to control the quality. The Services consist of online ordering, in-store pick up, and loyalty programs. Cookies is an established network of licensed dispensaries and stores. It has a retail presence across several states in the U.S. (California, Massachusetts, New Jersey, Florida, Michigan, etc.) and abroad. As of 2023, Cookies had approximately 58 stores around the world, with approximately 70 by early 2024. The Cookies also operates licensed online stores of clothing and marijuana items.
Market Metrics and Headset Data Analysis
According to Headset.io by 2025, Cookies had annual sales of its products in calendar year 2025 in the seven states of the USA of approximately $31.0 million, with a good market share of all cannabis commodities sold, especially in the Vapor Pens category, which ranked #37 in California and Flowers also got good position in all cannabis states of the USA, which is the biggest regulated marijuana market.
Top 5 Cookies SKUs by sales:
| Cookies Category (Jan-Aug 2025) | Segment | Product Name | Total Sales | Total Units |
| Flower | Hybrid | Hollywood (3.5g) | $956,945 | 31,231 |
| Flower | Hybrid | Ridgeline Lantz (3.5g) | $883,354 | 26,944 |
| Flower | Hybrid | Blue Razz (3.5g) | $846,303 | 24,140 |
| Flower | Hybrid | That Badu (3.5g) | $817,506 | 26,788 |
| Flower | Hybrid | Gary Payton (3.5g) | $646,354 | 19,349 |
FAQs
What is the Cookies cannabis brand?
Cookies is a global cannabis lifestyle brand founded by Berner in 2010, known for premium strains like GSC and over 70 cultivars.
Is Cookies weed worth the hype?
Opinions vary; some praise its potent strains and quality, while critics call it overhyped mids with inconsistent batches, especially in markets like Michigan.
Do I need a medical card for Cookies dispensaries?
In medical-only states like Florida, yes, a MMJ card is required. Recreational states allow 21+ entry.
What are Cookies’ best strains?
Top picks include GSC, Gary Payton, Cereal Milk, and Gelato, with THC 20-30% for euphoria and relaxation.
Where are Cookies stores located?
Over 70 locations in the U.S. (e.g., Florida, California, Illinois), Canada, Israel, Jamaica, and Europe. Does Cookies offer deals? Yes, including new customer freebies, 20% off for veterans/seniors, and loyalty points.
Written by:
Haroon Rasheed
Haroon is a knowledgeable writer immersed in the THC vape device market. He has a deep understanding of vape hardware, cartridges, strains, terpene profiles, and the distinct qualities of leading brands like Stiiizy, Rove, Select, and Mfused. His work draws on insights from real user experiences and community discussions, offering readers clear, detailed, and trustworthy information about the products and culture that shape the cannabis vape industry.
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