Heavy Hitters

Heavy Hitters

Industry	Cannabis
Founded	1996, California
Products	Vape Cartridges, Edibles, Pre-Rolls, Tablets, Concentrates, Flowers, and Elixirs
Areas served	California, New York, New Jersey, and Illinois
Website	heavyhitters.co

Heavy Hitters is an iconic brand of cannabis that was established in 1996 in the San Fernando Valley in California. Being a family-owned and managed business, Heavy Hitters has become one of the most popular brands of cannabis vapes, selling more than 10 million units. The brand is known to create ultra-pure and high-potency cannabis products that have a consistent test of 90%+ THC concentrations.

Overview

Heavy Hitters is a pillar of cannabis culture in California, having been established in the San Fernando Valley, and is still family-owned. The brand is known to uphold the three principles of purity, potency, and purpose, and produces products that are meant to satisfy the more experienced users who will be seeking the best cannabis. Having a thirty-year-long history, Heavy Hitters has been able to upset the trends of the industry, even though it remains connected to its origins within the sphere of hip-hop, lowriders, and skate culture.

Since it became a part of Mammoth Distribution, the company has spread beyond California to such states as Nevada and New York. It has best-selling vapes, diamond-infused pre-rolls, and specialized edibles, all made of high-quality materials and using modern methods of extraction. Heavy Hitters is a company that is distinguished by stringent tests and no use of additives; the solventless and high-THC content is often over 95%.

By 2025, the brand maintains its urge to innovate and releases new products, such as something like live resin and CBN-added sleep and energy products. As an award-winning, with a reputation for master craftsmanship, Heavy Hitters is a symbol of reliability in an otherwise competitive market and is available in licensed dispensaries only.

History

Heavy Hitters dates back to 1996 in the San Fernando Valley, also known as the home of the California cannabis explosion. The brand was founded in a period when cannabis was closely connected with the culture of Southern California hip-hop music, lowrider cars, skateboarders, and the rise of high-grade indoor cultivation, which became the brand’s symbol of innovation and quality. Having been family-owned since inception, Heavy Hitters was propelled by the desire to produce the ultimate high with the emphasis on purity and potency, at a time when the business was mainly underground.

During its early days, the company had to navigate the weaknesses of the pre-legalization environment of the state of California, earning a dedicated following based on the recommendations of its friends and its adherence to the use of only high-quality materials. With medical cannabis gaining momentum in the early 2000s, with the progress of Proposition 215 in 1996, Heavy Hitters started to refine its extract techniques, with more solventless techniques being used to avoid harsh chemicals that damage cannabinoids. That was its differentiating factor, and it gained a reputation among the connoisseurs of products that could provide a consistent, powerful effect.

Over time, Heavy Hitters has been experiencing a host of trends that have come and gone in the cannabis industry, but it has managed to remain in its original course. The founders of this company have always appreciated the value of quality, aiming at pure and potent cannabis oil since the start, and establishing the company as the leader of the vape cartridge and concentrate market.

Heavy Hitters earned a major reputation in 2019, being ranked 100th among the top cannabis companies by the Green Entrepreneur magazine. This award established the company as one of the giants in the cannabis sector, among many other awards that have been accumulated over the years. Another milestone was achieved in the same year Heavy Hitters designed a world-first product, a full-profile, liquid trichrome tincture named HVY Grand.

The company’s growth trajectory continued through strategic expansion efforts. Heavy Hitters has grown out of its modest California origins to have a national presence. The brand has also been able to open in New York and Illinois in recent years, with no plans of slowing down its mission of delivering the best, purest cannabis to its fan base all over. Overall, counterfeit products are also a challenge that Heavy Hitters has had to manage in the industry, focusing on the authenticity and licensing to make sales. The brand remains the leader in high-end cannabis as its 28 years of operation combine legacy with innovation to satisfy the changing consumer needs of high-potency and clean products.

Products and Services

Heavy Hitters has a large product range across various types of cannabis, but is united by the philosophy of the company, which focuses on ultra-pure and high-potency formulations. The variety of its brands also reflects the many consumption preferences, although the brand ensures that all products have the same standards of quality.

Vape Cartridges and All-In-One Devices

The flagship of Heavy Hitters is a vape line that features ultra-extract high-purity oils and solventless concentrates. These products are made with the finest cannabis on reputable farms, which is distilled and obtained to 95% or above of THC. The vapes are in cartridge, all-in-one, and live resin categories, which have been designed to suit the users who want to experience potent flavors without additives. They are popular due to their smooth hits and regular effects, which are indica, sativa, and hybrid strains.

The Ultra Extract series is the brand promise of being potent, which has been touted as the best-selling high-end vapes in California. All-in-one disposables are convenient, and a full-spectrum high will be preserved by live resin. Their reviews applaud their ability to last long and taste no chemicals upon use, which makes them a perfect item on the go.

Diamond-Infused Pre-Rolls

Heavy Hitters offers diamond-infused pre-rolls, which are a combination of indoor flower and 99%+ pure THCA diamonds, allowing the joints to test more than 65% total cannabinoids. They are designed to be more powerful and intellectual, to attract the experienced user. They come in packs or in singles with strains that make them tastier and more effective.

The infusion process ensures even burning and visible crystals, elevating the traditional joint. Users appreciate the craftsmanship, noting stronger highs compared to standard pre-rolls.

Edibles and Gummies

The Heavy Hitters edibles line includes several specialized formulations that have specific effects and experiences. The Lights Out CBN gummies are packed with a strong 1:1 THC to CBN vape-grade formula that makes them the ultimate knockout product meant to make users fall asleep and sleep all through the night.

The Fast-Acting gummies product line offers fast-acting effects to consumers who want faster-acting results. Sour Cherry (indica), Sour Peach (sativa), and Sour Watermelon (hybrid) are the most sought-after flavors and have 100mg total THC per serving, which is split into 20mg portions.

Beverages and Concentrates

Beverages, designed to provide rapid onset effects in a convenient liquid format. These products represent the company’s innovation in alternative consumption methods beyond traditional smoking and vaping. 

The concentrate collection features 100% Pure Live Rosin products, which feature solventless methods of extraction. These concentrates are made by whole flower, fresh frozen by natural methods to produce five and six-star hash with full-spectrum effects and high terpene content.

Product Quality and Testing

Each product of Heavy Hitters is strictly controlled in terms of quality; triple-tested oil is used in their products, and they contain no cutting agents or other harmful additives. The company also practices transparency, whereby its products are highly tested in their purity and potency, thus attaining the maximum safety standards.

Heavy Hitters are also firm with sourcing, with only the freshest and best 1% of cannabis flower going into their products. All raw material will be harvested in 30-60 days to guarantee optimal ripeness and reduced oxidation to yield optimal natural colors and cannabis experiences.

Market Metrics and Headset Data Analysis

According to Headset.io, by 2025, Heavy Hitters had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $59.2 million, with a good market share of all cannabis commodities sold, especially in the Vapor pens category, which ranked #8, and Edibles ranked #6 in California.

Top 5 SKUs by sales:

FAQs

What makes Heavy Hitters different? 

As a family-owned brand since 1996, Heavy Hitters stands out with its legacy of purity and potency, offering products like 1g cartridges, all-in-ones, pre-rolls, and gummies. 

How many puffs are in a cartridge? 

This really depends on the user. In general, you can expect 100-200 puffs from a disposable and 200-300 puffs from a 1g cartridge. These are just estimates, as some people puff on a cartridge for months and others for weeks.

What do I do if I have a defective product or battery? 

Please return your cartridge or battery in its original packaging to the dispensary from which you purchased it. If you have any issues or need further assistance, please contact info.

Do you ship outside California? 

No, products are only available in licensed dispensaries in CA, NV, and NY. 

Where can I find Heavy Hitters? 

Use the store locator on heavyhitters.co for dispensaries in supported states.