Joos
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Parent company | Nature Grace and Wellness (NGW) |
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Industry | Cannabis |
Founded | 2020, Illinois |
Products | Vape Cartridges and Concentrates |
Areas served | Illinois |
Website | www.inhousecannabis.com |
Joos is a US-based cannabis brand that focuses on vaporizer products, namely disposable vape pens and cartridges. It is a subsidiary brand of Nature Grace and Wellness (NGW), a cannabis growing and processing business founded by a family in West Central Illinois. Founded in the late 2010s, Joos specializes in strain-specific cannabis distillates with high potency and prioritizes the importance of the growing Illinois cannabis market and its accessibility and diversity.
Overview
Joos is Nature’s Grace and Wellness’s dedicated vaporizer brand, offering consumers a comprehensive lineup of cannabis vaping products. Having consistently ranked among the top vapor pens in the Illinois cannabis market, the brand has established itself as a significant player. Joos products are also produced with cannabis that is grown by the NGW, and the final products are fully vertically integrated (grown and manufactured).
The product range of the brand includes not only disposable vape pens but also refillable cartridges, which come in different sizes of 300mg, 500mg, and 1-gram ones. Joos applies ceramic heating coils and Perfect Draw Airflow Adjustment technology to their cartridges, where users can individually control airflow resistance to obtain the desired vaping experience. The brand provides a wide range of strain varieties, including indica, sativa, and hybrid, and their products can be of basic distillate or high-quality live resin.
Joos has shown great market performance in Illinois, and their Green Crack Distillate Cartridge has generated more than 23 million dollars in sales and also made the brand a favorite amongst consumers who want to have an energizing daytime rush with cannabis. Its emphasis on dependable potency, quality, and satisfied customers has built a fan base, especially among active consumers who enjoy a dependable effect and bold flavor.
History
The parent company of Joos, Nature’s Grace and Wellness, has a long historical background in farming, with the O’Hern family running its farming business in Fulton and McDonough Counties, Illinois. The O’Hern Stock Farms centered on cattle and grain, with five or six generations of the family. On February 14, 2014, after the state of Illinois legalized medical cannabis under the Compassionate Use of Medical Cannabis Pilot Program, the O’Herns requested and received one of the first cultivation permits. It was a turning point, as a family member needed a painkiller and believed in the medicinal properties of cannabis.
Under the leadership of Kelley O’Hern, chairman and CEO, and her husband Larry Joe, as CFO, NGW commenced operations in Vermont, Illinois, in 2015, becoming the first cultivator to plant cannabis within its facility. The early years of the company were dedicated to medical products with a focus on sustainable practice and quality control. In 2019, with recreational cannabis legalization (effective January 2020) looming over Illinois, NGW added value-oriented brands to its portfolio.
This is around the same time that Joos appeared, and already in 2019, it is mentioned in its disposable pens, and as of 2020, users have already reviewed it. As the house brand of NGW vapes, Joos was developed to satisfy the increasing demand for convenient, high-potency products. The first products were 0.3g disposable pens available in the Jack Herer strain, representing NGW’s internal distillation capabilities.
Overall, Joos has been dedicated to utilizing NGW farming experience to create high-quality cannabis extracts. The brand experienced a significant growth surge after Illinois legalized recreational use, and Joos’ products became more accessible to the expanding dispensary network in Illinois. By 2024, the brand was ranked as a leading brand in the Illinois competitive vaporizer market, and several of their products continued to be among the highest-selling vape cartridges in the state.
The development of the brand is indicative of wider shifts in cannabis use, with Joos aligning with a rising consumer need to access convenient, discreet, and effective vaping products. This involves the launch of rechargeable disposable vapes, live resin formulas, and special terpene blends that target certain effects and experiences.
Products and Services
Joos mainly sells vaporizers such as disposable vape pens and refillable cartridges, all made out of NGW-grown cannabis. They are grouped by format, size, and type of extraction, with high-THC distillates being enriched with cannabis-derived terpenes (CDT) to form an authentic strain profile. Laboratory tests are often done on products to ensure their potency, purity, and safety, with most products having a THC range of between 80-90%.
Disposable Vape Pens
The most popular category of products available in dozens of strain options is Joos disposable vape pens, with 300mg and 1-gram options. These batteries are rechargeable and compatible with USB-C. The classic strains (disposable line), which are developed to provide strain-specific effects and flavor profiles, include Chicago Blue Dream, Green Crack, Jack Herer, Gelato 33, and Wedding Cake.
The 300mg disposables will be marketed as entry-level products, primarily targeting infrequent users or new to vaping cannabis, and the 1-gram models will attract more frequent users who may wish to have longer lifespans of the devices they are using. Depending on the size, the smaller one provides about 200-300 puffs, and the bigger one provides 500-600 puffs of e-cigarette, but the practicality of these numbers varies with each type of use and the length of draw. The appliances have ceramic heating coils that help maintain uniform vapor generation and maintain the integrity of terpene profiles during the life of the product.
Vape Cartridges
The Joos vape cartridges are compatible with the universal use of 510-thread, which means these cartridges are compatible with the majority of standard vape pen batteries. The cartridges have the highest quality ceramic heating components and CCELL technology to promote the optimal extraction of THC and maintain clean, pure flavors that are characteristic of each strain. These cartridges are available in 500mg and 1 gram quantities, giving the consumer options in adopting suitable amounts depending on consumption preference and cost concerns.
Carridge line also offers CDT (Cannabis Derived Terpene), which incorporates terpenes extracted directly from the cannabis plants instead of botanical sources, offering more strain-specific effects and flavors. Renowned CDT strains are Jack Herer, Chicago Blue Dream, and Pineapple Express, all of which retain the typical terpene profile of their source strain. These items are always among the best-selling vape cartridges in Illinois, and a couple of their kinds make millions of dollars in sales every year.
Live Resin Products
Joos live resin collection is the top brand offering of the company that uses fresh-frozen cannabis plants to preserve most terpenes and provide better flavor profiles. They are extracted using specialized methods that preserve the original ratios of cannabinoids and terpenes in the plant, making them stronger and more flavourful to vape than typical distillate products. Live resin is offered in disposable and cartridge formats, and generally costs 20-30% more than standard formulations.
Live resin products have higher levels of potency, with many falling in the range of 77-88% THC, but with large percentages of terpene compounds that also produce entourage effects. Unique cultivars and special phenotypes in this category reflect NGW’s expertise in cultivating and genetic selection of unique traits. The live resin line is especially attractive to connoisseur consumers who are willing to spend more money and use more resins that provide them with complex flavors and genuine cannabis experiences.
Product Type | Size Options | THC Range | Key Strains | Effects |
Disposable Pens | 0.3g, 0.5g, 1g | 80-90% | Banana Runtz, Wedding Cake, Grape Ape | Relaxation, Euphoria, Energy |
Cartridges (Distillate/CDT) | 0.5g, 1g | 85-90% | Jack Herer, Northern Lights, Green Crack | Focus, Pain Relief, Uplift |
Specialty (e.g., Live Resin) | Varies | 80-85% | Limited editions like Bubblegum | Enhanced Flavor, Potency |
Specialty Formulations
Joos has a few specialty product lines to serve particular consumer needs and preferences. Synergy series contains specifically formulated and aimed at daytime energy and focus, nighttime relaxation and sleep support, with a wide range of terpene and strain composition choices to produce desired effects. They are the initial products NGW has developed as a result of their research into cannabis wellness use and specific therapeutic results.
The brand also has seasonal and limited editions with special strain mixes and experimental recipes. These products are frequently used to test new methods of extraction, new genetics of a strain, or a new method of blending terpene before possible introduction to the main line of products. The low-volume releases create a great demand among consumers and enable Joos to stand out in a highly competitive market.
Quality Assurance and Testing
All Joos products are thoroughly tested under Illinois cannabis regulations, which require the verification of their potency, a test for pesticides, testing for heavy metals, and microbial contamination. NGW has its own quality control laboratories with certified technicians to check products during the production process, starting with raw materials input and ending with final packaging. It is a vertical integration method by which quality can be adjusted immediately, and product standards are the same throughout the Joos offerings.
Market Metrics and Headset Data Analysis
According to Headset.io, by 2025, Joos had annual sales of its products in calendar year 2025 in the Illinois market of approximately $31.0 million, with a good market share of all cannabis commodities sold, especially in the Vapor-Pens category, which ranked #3 in Illinois.
Top 5 SKUs by sales:
Joos Category (Jan-Sep 2025) | Segment | Product Name | Total Sales | Total Units |
Vapor Pens | Cartridge | Jack Herer CDT Distillate Cartridge (1g) | $1,588,772 | 54,971 |
Vapor Pens | Cartridge | Green Crack Distillate Cartridge (1g) | $1,450,638 | 51,856 |
Vapor Pens | Cartridge | Northern Lights Distillate Cartridge (1g) | $1,420,535 | 50,437 |
Vapor Pens | Cartridge | Chicago Blue Dream CDT Distillate Cartridge (1g) | $1,379,454 | 49,128 |
Vapor Pens | Cartridge | Pineapple Express CDT Distillate Cartridge (1g) | $1,361,334 | 48,350 |
FAQs
What are Joos carts like?
Joos cartridges offer smooth, potent hits with mixed reviews—some praise flavor and effects, others note inconsistencies like clogs or aftertaste.
How do I know when a Joos disposable is charged?
The light stays on during charging and turns off when full; some suggest refilling post-use.
Are Joos products of good quality?
Feedback varies; distillates are reliable for buzz, but live resin claims sometimes underwhelm.
What strains does Joos offer?
Popular ones include Jack Herer, Green Crack, and Banana Runtz, in hybrid, indica, and sativa.
Can Joos pens be refilled?
Yes, but not recommended; users report success with full-spectrum hash oil.
Where to buy Joos?
Available at Illinois dispensaries like Bud & Rita’s and Verilife.

Written by:
Haroon Rasheed
Haroon is a knowledgeable writer immersed in the THC vape device market. He has a deep understanding of vape hardware, cartridges, strains, terpene profiles, and the distinct qualities of leading brands like Stiiizy, Rove, Select, and Mfused. His work draws on insights from real user experiences and community discussions, offering readers clear, detailed, and trustworthy information about the products and culture that shape the cannabis vape industry.