Midweek Friday
 |
|
| Industry | Cannabis |
|---|---|
| Parent Company | nuEra |
| Founded | 2023; Illinois |
| Products | Vape Pens, Gummies |
| Areas served | Illinois |
| Website | midweekfriday.com |
Midweek Friday is an American cannabis brand specializing in high-potency, shareable cannabis products designed for social consumption. At Midweek Friday, they are not just selling cannabis; they are creating moments. Midweek Friday mission is simple: more fun for less. The brand is owned and operated by nuEra Cannabis and emphasizes affordable products and social experiences.
Overview
Midweek Friday stands out in the competitive cannabis market by focusing on value-driven products that deliver premium experiences without premium prices. The philosophy of this brand is the motto of more fun with less, giving value to consumers who wish to consume strong and tasteful drinks to socialize and relax but also to indulge themselves. Having a portfolio of products in popcorn buds, disposable vapes, THC-infused gummies, and ready-to-drink beverages, Midweek Friday focuses on the adult recreational users market in such states as Illinois, where it could be found in dispensaries mostly under the brand name nuEra locations.
The brand focuses on communal fellowship where cannabis is viewed as a method of generating unforgettable memories. Be it energizing strains to get your day going or deflationary edibles to help you decompress, Midweek Friday can be relied upon to match your mood and need. Being one of the vertically integrated operators, the brand will possess in-house cultivation and production, which guarantees stable quality and affordable pricing. According to Headset.io, Midweek Friday recorded sales of more than 3 million dollars per month with very popular edibles and vapor pens in 2025 due to the popularity of the brand in the Illinois market.
History
Midweek Friday emerged as a fresh entrant in the cannabis industry in late 2023, introduced by nuEra Cannabis to address the demand for budget-friendly yet high-quality recreational products. The launch of the brand was concomitant with the growth of nuEra because the company had already positioned itself within the Illinois cannabis landscape. nuEra Cannabis, the parent company, can be traced back to 2016 when it was launched as one of the original licensees of medical cannabis as part of the Illinois pilot program. Founded as nuMed, the family-owned company changed its name to nuEra in 2019 to reflect a new era of cannabis legalization in the state after the adult-use laws came into effect.
By 2023, nuEra was gearing up to become one of the largest independent operators of cannabis in Illinois, with several stores located in cities such as Chicago, Aurora, Champaign, and DeKalb. One of the most important events was in February 2024, when nuEra purchased Ieso, one of the largest cultivation hubs, integrating vertically to sell. In June 2023, it announced a new investment (acquisition), which contributed new capital and expertise to the operations of nuEra, allowing it to introduce and expand brands such as Midweek Friday. The merger enabled better product development, leveraging Ieso’s expertise in cultivation to create relatively cheap strains under the Midweek Friday brand.
The brand rapidly began to take off, with initial mentions appearing in November 2023 on such sites as Reddit, citing its availability in dispensaries at reduced prices. By March 2024, its cartridge flavors and value were being discussed by the consumers, but the early reviews were not unanimous, with some appreciating affordability and others criticizing quality. Midweek Fridays selling shareable products also met post-pandemic trends in making social consumption experiences part of daily life, making it carve a niche.
In 2025, the brand still innovated, opening contests such as the Guess the Flavor game in August, with the mystery gummies, with the place of game place covering the entire state. The free product initiative which lasted the duration of August, promoted visibility and increased sales among the winners. By August 2025, Midweek Friday will continue to be a major component of the nuEra portfolio and will help the company realise its expansion in the Illinois market which will be extremely challenging.
Products and Services
Midweek Friday business possesses a wide range of cannabis products, focusing on low prices, high strength, and a wide range of flavors that make it attractive to a large audience. The product assortment revolves around recreational usage, and its items are divided into flower, vapes, edibles, and beverages. Designed on a vertically integrated production system, all the products are made according to the standards of quality control over the production chain, including cultivation and packaging. Prices are also competitive with most of the products being sold as value items like popcorn buds and bulk shakes making them especially shareable or by breadline buyers.
Popcorn Buds
The lead flower product on Midweek Friday is popcorn buds, the smaller version of what you get with full-sized cannabis flower with identical cannabinoid, terpene, and flavonoid profiles with considerably lower prices. They are purposely pre-ground and sisal rolled and sold with famous strong strains such as White Truffle (osc. 31.5THC), Black Cherry Gelato and Project 903.
Popcorn flower strain is available as indica leaning, sativa and hybrid, and has an average level of 28-36 percent of THC content. Popular strains:
| Strain | Description |
|---|---|
| White Truffle | A hybrid cross between Indica GG4 and Peanut Butter Breath, and comes in testing 31.5% THC, with strawberry aromatics. |
| Black Cherry Gelato | The indica strain is composed of 33.81% THCA and fruit flavor combinations. |
| Gelly Roll | Cross of strain which comes in 14g packages with a sweet and citrus and uplifting effect. |
Shakes
The brand produces single-strain shake products that are high quality flower breakdowns sold at relatively affordable prices as products that are potent and make good tasting flavors. Positioning the products as the high-end shake that has no trim but is targeted at broken subsets of the flower keeping the cannabinoids intact.
Disposable Vape Pens
Midweek Friday disposable range is are unique kind of flavor that aims to bring specific experiences and feelings. The disposables are extracted using both distillate and live resin and their potency as THC is between 82-92%.
Some of the featured disposable flavors are:
| Flavor | Description |
|---|---|
| Electric Green Apple | An energizing profile with 89.347% THC, featuring α-pinene, limonene, β-caryophyllene, and β-myrcene terpenes. |
| Pink Lemonade | A sativa-dominant hybrid that draws on fresh lemon and berry with productivity properties. |
| Winter Fresh Mint | A cool blend soothing with limonene, caryophyllene, and myrcene to promote peaceful relaxation. |
| Midnight Mango Ice | A myrcene, pinene, geraniol-based indica-leaning profile to relax the body and mind. |
510 Thread Cartridges
The brand-based batter provides 1g cartridge variants that work with ordinary battery-powered vaporizers with flavors such as Glazed Donut, Peanut Butter and Jelly, and Wild Sherbet. These cartridges generally test 83-91% THC and are marketed as high-end concentrate offerings, miniature racks of the value brand system.
Edibles
Midweek Friday gummy line is one of the most successful product types and they have some of them are the most profitable products such as the Tangerine Energize Gummies which are considered their highest selling product. The gummy line will feature 10-pack (100mg total) and 20-pack (100mg total) packages, and each gummy will have either 5mg or 10mg of THC per piece.
Specialty Gummy Lines:
| Series | Description |
|---|---|
| Energize Series | Green Tea extract-infused gummies with the flavors of tangerines are to be used during the day and increase energy. |
| Vibe Series | Lemon oil gummies, lemon-flavored gummies designed to improve focus and creativity. |
| Doze Series | Elderberry and Melatonin sleep gummy in strawberry flavour. |
Other flavors of gummy are Peach Ring, Mojito, Pink Lemonade, Strawberry Milkshake and Kiwi Killer, and special seasonal editions.
Mystery Flavors and Limited Editions: In August 2025, the brand completed a ” Guess the Flavor” contest with 100mg gummy packs in the flavor of mystery, showing that they were serious about the in-market involvement and customer interaction.
Beverages
THC-Infused Drink: The product launch in May 2025 under the “Midweek Friday Happy Hour” and the drinks contain 100mg THC, in a 4-oz serving, and are mixed in three signature flavors:
| Flavor | Description |
|---|---|
| Cherry Bliss | A sweet-sour blend of strawberries and cherries. |
| Tropical Blast | Citrus dominant, electrifying blue drink featuring Baja tropical notes. |
| Orange Float | Carbonated orange and vanilla mixture that oozes retro carbonated soda shop vibes. |
Pre-Rolls and Convenience Products
The brand has pre-roll products that are available in different packs, single packets and 5-packs to easily consume the product. The products come in the same premium flower that appears in their popcorn and shake products with many being strain crosses and partnerships with Illinois cultivation partners.
Collaborative Products
Midweek Friday has rolled out some special edition collaborations such as the Mother’s Day collaboration with Rollin Rosa with Black Cherry Gelato pre-rolls in a rose petal cone that demonstrated the brand’s desire to experiment with premium positioning in special edition productions.
Quality Assurance and Testing
The entire line of Midweek Friday products is lab-tested by an independent third party, including potency, pesticide residues, heavy metals, and microbials, with results available by reading QR codes on products. The brand takes advantage of the vertical integration of nuEra so that quality is controlled at all the points of production including cultivation and retail distribution.
Measuring Midweek Friday Awareness Success
Market Metrics and Headset Data Analysis
The brand’s performance metrics demonstrate strong market penetration in the cannabis industry, with data-driven insights tracking sales performance, product popularity, and consumer behavior patterns across multiple dispensary locations nationwide.
According to Headset.io by 2025, Midweek Friday had annual sales of its products in the calendar year 2024 in Illinois of approximately $37.5 million, with a good market share of all cannabis commodities sold in Illinois, which is the biggest regulated marijuana market. Midweek Friday got a good rank in the different states of the U.S cannabis category till April 2025, And Now that sales from January-August 2025 ($24.9M).
FAQs
Where can I buy Midweek Friday products?
Products are available at nuEra locations in Chicago, Aurora, Champaign, DeKalb, and more, plus partner dispensaries like Ascend and Curaleaf. Use the brand’s website locator for nearby retailers.
Are Midweek Friday products good quality?
Reviews are mixed; many praise affordability and flavors, especially vapes and edibles, but some note lighter effects in flower. As nuEra-grown, they maintain consistent potency, with THC levels often 20-30% for flower and 80-90% for vapes.
What are the best Midweek Friday products?
Top sellers include Tangerine Energize Gummies, Pink Lemonade Cartridges, and Cheetah Piss Flower, based on sales data showing strong performance in edibles and vapes.
Can I split Midweek Friday edibles or drinks?
Absolutely; gummies are divisible (e.g., 50mg each in 2pks), and drinks can be portioned into 10mg sips for customized dosing.
How long do Midweek Friday edibles take to kick in?
Effects typically begin in 30-90 minutes and last 4-6 hours, varying by metabolism, food intake, and tolerance.
Are Midweek Friday gummies and drinks vegan or gluten-free?
Many are made with clean ingredients; some pectin-based gummies are vegan. Check labels or ask staff for specifics on dietary restrictions.
Can I mix Midweek Friday products with alcohol?
It’s not recommended, as combining THC and alcohol can intensify effects and lead to discomfort. Enjoy one at a time for safety.
Written by:
Haroon Rasheed
Haroon is a knowledgeable writer immersed in the THC vape device market. He has a deep understanding of vape hardware, cartridges, strains, terpene profiles, and the distinct qualities of leading brands like Stiiizy, Rove, Select, and Mfused. His work draws on insights from real user experiences and community discussions, offering readers clear, detailed, and trustworthy information about the products and culture that shape the cannabis vape industry.
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