Rythm
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Parent company | Green Thumb Industries |
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Industry | Cannabis |
Founded | 2014, Illinois |
Products | Vape Cartridges, Flowers, Beverages, Artist Series, and Concentrates, |
Areas served | Illinois, New York, Massachusetts, and Nevada |
Website | rythm.com |
RYTHM is a quality cannabis brand run by Green Thumb Industries (GTI), which deals in full-spectrum and high-quality cannabis products based on the expertly cultivated strains. Introduced to combine the vibes of music with real cannabis, RYTHM will be available in flower, vapes, concentrates, edibles, and beverages, with the focus on balanced effects based on the presence of terpene-based profiles. It can be found in more than a dozen states in the U.S., where its focus is on the purity, potency, and consumer empowerment.
Overview
RYTHM has become one of the most popular cannabis brands in North America, where it aims to provide its customers with high-quality, unaltered cannabis experiences by utilizing high-quality cultivation and sophisticated extraction techniques. The brand runs its business on the basis of Find Your RYTHM, which focuses on the interaction between cannabis and music culture and encourages wellness and balance.
The company divides its product range into four unique experience-based products, namely Energize (motivation and creativity), Balance (centered experiences), Relax (tranquility and stress relievers), and Heal (CBD-based products with a limited psychoactive impact). This is a special tactic that distinguishes RYTHM among other competitors who usually place their products according to the strain classification.
The RYTHM cultivation philosophy is based on a focus on personalized planting, where the latest trends in indoor growing methods are applied so that the maximum level of the desired effects can be achieved, and that the entire range of cannabinoids and terpenes is not lost. The brand has superior CO2 extraction techniques in its vaporizer items, which guarantee strain-specific terpene profiles to provide the entourage effect. By 2023, RYTHM estimates 20 factories and more than 100 retail stores in its RISE Dispensary chain.
History
RYTHM was launched in 2014 under the umbrella of Green Thumb Industries, which was established by Ben Kovler with the idea of bringing well-being to people with the help of cannabis. Kovler, who began the company to end what he termed “Prohibition 2.0,” started GTI with a single dispensary in Mundelein, Illinois, and a small group of investment partners.
The brand has taken off in the cannabis market with strategic growth and quality cultivation. Green Thumb Industries expanded to employ 350 people in seven manufacturing plants and 50 retail outlets in seven states by 2018, when it was publicly listed on the Canadian Securities Exchange under the ticker symbol GTII. The reasons why the company selected the Canadian exchange were that marijuana was federally illegal in the United States at that time.
The growth of RYTHM has gained momentum in the late 2010s, with the brand having become a high-end cannabis grower in various states. In 2019, GTI was valued at $1.7 billion, with the company raising $420 million in equity capital. The brand started offering products outside of flower, such as vaporizers, concentrates, and specialty products, such as PAX Era pods, which were based on a proprietary cartridge technology like what GTI had previously partnered with Juul.
In August 2021, GTI purchased 38 acres of land in the former Mid-Orange Correctional Facility in Warwick, New York, and invested $150 million in a state-of-the-art cultivation and manufacturing campus. This project of a cannabis campus was a symbol of how the company is dedicated to change, how a former federal prison is to become a place that provides jobs and economic development.
In 2023, RYTHM released the Artist Series, a partnership with celeb musicians, such as country star Mitchell Tenpenny, pop-punk band State Champs, blues singer-songwriter Marcus King, and R&B artist Tinashe. This activity was consistent with the music orientation of the brand, where personal strains were designed and recommended by artists featured in this effort.
A dramatic twist came to the brand history as in August 2025, Agrify Corporation paid RYTHM and other GTI brand intellectual property a sum of 50 million dollars via a convertible note deal. After this acquisition, Agrify was renamed RYTHM, Inc., and started trading on NASDAQ under the symbol RYM on September 2, 2025. This deal put RYTHM in a position of being a separate establishment that dealt with THC products that were hemp-based and also offered brand licensing.
Products and Services
RYTHM has presented a wide range of cannabis products, intending to cater to the varying tastes and consumption habits of consumers. The brand product line includes high-quality flower, state-of-the-art vaporization systems, high-strength concentrates, and cannabis beverages that have been developed with the strategy of strain-specific effects and complete-spectrum cannabinoid profiles.
Premium Flower
RYTHM’s flower products represent the cornerstone of the brand’s offerings, featuring expertly cultivated cannabis grown through individualized plant care in state-of-the-art indoor facilities. The cultivation process is carefully attended to each strain in order to maximize the potency, preservation of terpene profiles, as well as the uniformity of quality between harvest cycles. The flower comes in a regular 3.5-gram (1/8 ounce) bunch.
Best Products | Strain Type | Key Effects | THC Range | Description |
Brownie Scout | Indica-Dominant (Relax) | Deep relaxation, euphoria, stress relief | 20-28% | Spicy-sweet flavor with earthy notes; ideal for evening use. Highly praised for potency in reviews. |
Animal Face | Hybrid (Balance) | Balanced, high, creativity, mild euphoria | 22-30% | Gassy, sweet profile; favored for daytime relaxation without sedation. |
Afternoon Delight #4 | Hybrid (Balance) | Uplifting, focus, mild energy | 18-25% | Fruity, earthy taste; great for productivity and social settings. |
Jack Herer | Sativa-Dominant (Energize) | Cerebral stimulation, creativity | 15-24% | Piney, citrus aroma; classic strain for motivation. |
L’Orange | Sativa-Dominant (Energize) | Energizing, uplifting, focused | 20-26% | Zesty orange flavor; perfect for daytime activities. |
The flower growing cycle of the brand focuses on the preservation of the complete spectrum of cannabinoids, where special methods of curing are used to preserve the natural diversity of terpenes in the plant. This methodology makes sure every strain provides natural aromas and effects that are not subject to change by the genetic makeup of the plant, and it promotes the entourage effect so many consumers of cannabis pursue.
Vaporization Technology
RYTHM has a brand of vaporizers featuring 510-thread cartridges as well as their own PAX Era pods, which employ cutting-edge CO2 extraction techniques in which terpenes and strain-specific cannabinoids are preserved in their full-spectrum. Its vape oils, commonly known as liquid flower, are extracted using a careful method that preserves the original properties of the original material and provides strong and delicious experiences.
Best Products | Strain Type | Key Effects | THC Range | Description |
Sour Diesel Cartridge | Sativa-Dominant (Energize) | Uplifting, focused energy | 70-90% | Diesel-like pungency; ideal for daytime use. |
Brownie Scout Vape | Indica-Dominant (Relax) | Calming, body relaxation | 75-85% | Sweet, earthy notes |
Afternoon Delight #4 Disposable | Hybrid (Balance) | Balanced euphoria, mild creativity | 80-90% | Fruity, discreet, and portable. |
Jack Herer Cartridge | Sativa-Dominant (Energize) | Cerebral boost, motivation | 70-85% | Spicy, piney taste, and energizing. |
Fumez Disposable | Hybrid (Balance) | Relaxed, mellow, stress relief | 75-88% | Ideal for beginners. |
The PAX Era system is an important technological breakthrough in cannabis vaporization with temperature-regulating technology to ensure the oil is not burned, but the draw is even throughout the entire life of the pod. The PAX pod of RYTHM uses cartridges made out of food-grade polycarbonate and stuffed with pure cannabis oil, which provides accurate dosing and strain-tinctured effects.
Concentrates and Extracts
The concentrate portfolio of RYTHM includes a wide selection of products such as live resin, terp sap, and other dabbable extracts that meet the needs of more experienced cannabis users, who are willing to pay a high price for using these products. The Terp Sap brand has products that include high-concentrated, terpene-based cannabis oil in convenient glass dropper bottles and are consumed in a versatile way, such as dabbing, topping a bowl, or adding to a beverage.
Best Products | Type | Key Effects | THC/THCa Range | Description |
Brownie Scout Live Rosin | Solventless Rosin | Deep sedation, pain relief | 70-80% THC | Pure, terpene-rich; clean high with spicy sweetness. |
Animal Face Live Sauce | Live Resin | Balanced relaxation, euphoria | 75-85% THC | Gassy, potent; ideal for experienced users. |
Liquid Diamonds (Various Strains) | THCa Diamonds | Intense potency, flavor burst | 99% THCa | Ultra-pure; versatile for dabs or infusion. |
Sour Diesel Live Resin | Live Resin | Energizing, focus | 80-90% THC | Pungent diesel; quick-acting effects. |
Afternoon Delight Live Rosin | Solventless Rosin | Uplifting calm | 70-85% THC | Fruity, smooth, solvent-free purity. |
Live resin concentrates are the high-end category of extraction produced by RYTHM, where fresh-frozen flower is used to maintain the full profile of terpene and cannabinoid of the plant.
Edibles and Beverages
RYTHM provides THC-infused edibles and fast-acting beverages. Edibles include gummies and chocolates, while beverages offer non-alcoholic, low-calorie options for energy or relaxation, with effects in 15-30 minutes.
Best Products | Type | Key Effects | THC Dosage | Description |
Incredibles Chocolate Bars | Edible (Chocolate) | Relaxation, euphoria | 100-300mg per bar | Precise dosing; various flavors like peanut butter. |
RYTHM Energy Beverage | Beverage | Uplifting, focus | 5-10mg per can | Fast-acting; tropical flavors for a daytime vibe. |
&Shine Gummies | Edible (Gummy) | Balanced calm | 5-20mg per piece | Fruit-infused; discreet and consistent. |
RYTHM Relax Beverage | Beverage | Soothing, sleep aid | 5-10mg per can | Herbal notes: evening unwind without a hangover. |
Doctor Solomon’s Tinctures | Edible (Tincture) | Customizable relief | 100-500mg per bottle | Sublingual: fast absorption for targeted effects. |
Customer Feedback
The quality of products, taste, and efficacy of Rythm are always mentioned as positive by consumers. The general positive comments are that they like the huge range of strains, their high-capacity products have great battery life, and the unique design, which helps identify the product. The brand has created a fan base that tends to have them all in their large strain library.
Market Metrics and Headset Data Analysis
According to Headset.io, by 2025, Rythm had annual sales of its products in calendar year 2025 in the different states of the USA of approximately $154.9 million, with a good market share of all cannabis commodities sold, especially in the Pre-Rolls category, which ranked #1, and Flower/Concentrates ranked #2 in Illinois.
Top 5 SKUs by sales:
Rythm Category (Jan-Sep 2025) | Segment | Product Name | Total Sales | Total Units |
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Flower | Hybrid | Animal Face (3.5g) | $5,124,234 | 140,297 |
Pre-Roll | Connoisseur / Infused | Strawberry Sour Diesel Remix Infused Pre-Roll 5-Pack (2.5g) | $3,062,636 | 95,997 |
Pre-Roll | Connoisseur / Infused | Remix – Mai Tai Infused Pre-Roll 5-Pack (2.5g) | $2,828,627 | 87,874 |
Pre-Roll | Connoisseur / Infused | Remix – Watermelon Z Infused Pre-Roll 5-Pack (2.5g) | $2,741,492 | 86,645 |
Pre-Roll | Connoisseur / Infused | Remix – Pineapple Express Infused Pre-Roll 5-Pack (2.5g) | $2,422,552 | 76,506 |
FAQs
What makes RYTHM unique?
RYTHM uses an effect-based system (Energize, Balance, Relax, Heal) rather than traditional strain categories and employs advanced CO₂ extraction to preserve full-spectrum cannabinoids and terpenes.
Where can I buy RYTHM products?
Available in 14 U.S. markets—including Illinois, Massachusetts, Nevada, Ohio, and New York—through RISE Dispensaries and licensed retailers.
What’s the THC level in RYTHM flower?
Most RYTHM flower tests between 20% and 28% THC, varying by strain and batch; all products are third-party lab tested.
How do I use RYTHM vaporizers?
RYTHM cartridges fit standard 510-thread batteries; PAX Era pods require a PAX Era device. Inhale small draws and wait 15–20 minutes before additional sessions.

Written by:
Haroon Rasheed
Haroon is a knowledgeable writer immersed in the THC vape device market. He has a deep understanding of vape hardware, cartridges, strains, terpene profiles, and the distinct qualities of leading brands like Stiiizy, Rove, Select, and Mfused. His work draws on insights from real user experiences and community discussions, offering readers clear, detailed, and trustworthy information about the products and culture that shape the cannabis vape industry.
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