West Coast Cure

West Coast Cure

Company Type	Private
Industry	Cannabis
Founded	2010; California
Founders	Jerett and Logan Wasserman
Products	Flowers, Edibles, Vapes, Concentrates
Area Served	California
Website	wcc.com

West Coast Cure is a cannabis brand that is based in California and deals in the manufacturing and sale of high quality cannabis products such as flowers, concentrates, and vaporizer cartridges. West Coast Cure is a premium brand, increasing the OG lifestyle, and thus as a brand, they are not new to legal cannabis; however, they have been around since the inception of cannabis culture, which makes them different and much more than just another legal cannabis company.

Overview

West Coast Cure is a vertically integrated cannabis business whose main activity is to cultivate, extract, manufacture, and distribute high-quality cannabis products. The brand was established in Southern California and was the first to gain attention due to its efforts to utilize solventless techniques of extraction, specifically its use of live rosin, which established an industry standard in terms of maintaining the purity and retention of flavor profile.

WCC focuses on securing the best dedusting flower by frequently working with a lineage of respected growers and using in-house curing and handling to keep the staple integral. It has a wide variety of products, including various types of concentrates (sauce, diamonds, badder, cartridges), high quality flower, uniquely designed pre-rolls, and continues to target the upper-scale segment who look at quality first, in the legal cannabis market. The distribution is confined within the licensed dispensaries in the state of California.

History

West Coast Cure started its operation as a family business that was formed in 2010 as a business partnership involving brothers Jerett and Logan Wasserman in the backyard of their father. Logan was impressed by the strong passion Jerett has for cannabis and no matter what it takes, Jerett will go to any extent to find the very best and that is one of the many reasons why Logan believed in what Jerett was doing to such an extent that he gave him his life savings to get the company started. This act of faith set the platform on which one of the greatest cannabis brands in California was built. The fact that Logan trusted that Jerett even loved weed combined with his spidey sense of selecting only the finest of the finest, led to the idea of starting a company that could provide community members with the finest flower and concentrates.

By using its experience in hunting and selecting the gassiest strains, West Coast Cure has earned a reputation for never failing to deliver crazy fire weed to the crowd since then by establishing ties with the best growers.

Dedicated to delivering the best products to patients and consumers by strain hunting and distributing some of the best weed in the world. It is to set deep brand roots in the culture surrounding the industry and directly benefit frontline workers by implementing best practices, community events, budtender events, stash-n-dashes, music festivals, etc.

As of the mid-2010s, West Coast Cure was distributing through more than 500 retailers and delivery platforms across the state which contributed to it being among the biggest brands in the regulated California marketplace. Its focus on high-potency, terpene-rich products such as badder and diamonds made it easy to distinguish itself in the crowded market. Constant innovation, like the implementation of solventless rosin lines and infused joints, helped WCC flourish and gain awards and a cult following.

The brand, however, became significantly challenged in 2024 when it was involved in a scandal of using pesticides in the California cannabis industry. In July 2024, Curepen cartridges such as Birthday Cake, Lemon Cooler and others were recalled by state regulators because they contained a prohibited pesticide, chlorfenapyr. This was an extension of a larger research project about the realities of lab testing and cultivation practices. West Coast Cure refuted the charges, blaming the problem on variance in testing standards and third-party labs, but recalled more than 20 products voluntarily in October 2024 to put the case to bed. They included vapes, pre-rolls and cartridges packaged by Shield Management Group, and the recalls underscore that the compliance of the supply chain in the world’s largest regulated marijuana industry remains a constant issue of concern.

Nevertheless, WCC has managed to remain successful, ranking high in the sales data on concentrates (7th place) and vaper pens (16th place) in April 2025 according to headset.io. The manner in which the brand has reacted to this is a renewed emphasis on quality, attending such conventions as the California State Fair Cannabis Awards, and the release of new products. In the future, West Coast Cure follows the strategy to increase its solventless assortment and restore confidence in the brand among consumers centered on transparency and innovation to become a cornerstone of cannabis culture in California.

Products and Services

WCC cannabis product offering is quite extensive, divided into flower, concentrates, pre-rolls, vapes, and edibles, each of which transmits high potency and distinct flavors. WCC cannabis flower products are available in the form of big buds, smalls, and infused flower, and some of the best-selling products are Garlic Juice Indica (3.5g) and Strawnana Mac because of their inducing effect and terpene composition. These are gassy strain hand-selected products, so they are fresh and of quality.

West Coast Core Product Lineup & Features

Services

West Coast Cure offers the best quality cannabis products, such as award-winning concentrates, top-shelf flower, tasty vapes, infused pre-rolls, and cutting-edge edibles. Coupled with comprehensive distribution into most states, a Fresh Drop Finder tool and branded gear, WCC delivers a mix of quality, consistency, and lifestyle branding to cater to connoisseurs and casual users of the California cannabis market.

STRAIN HUNTING

WCC considers that everything begins with genetics. WCC travels all over California to scour hundreds of farms to create their menu. WCC collaborates with old time farmers and new groundbreaking growers to make sure we end up with something that everybody will be in love with. Being a legacy brand that operates on the motto of quality rather than quantity, WCC will never sacrifice on brand faith in the saying of, living by the creed of, FIRE IN, FIRE OUT.

LIFESTYLE

WCC is not a brand, it’s a lifestyle. Over the last ten years, WCC has been leading the charge in integrating the cannabis and lifestyle industries by empowering and championing the multidimensional communities of California. Whether you choose an entertainer, your favorite athlete or cultural icon, odds are good they have taken a draw off West Coast Cure, as well as used WCC product to improve whatever it is that they do best.

FRESHNESS

To be able to deliver the freshest products right to your house, WCC has invested in in-house logistics and distribution services and enjoys seeing the grin on your face as you enjoy the freshest flowers. That is why WCC has developed the Fresh Drop Finder containing the latest delivery dates to make shopping, finding, and getting high.

LEGACY

One of the best legacy brands around is still in existence. During the Prop 215 period, the connoisseurs all over the planet are acutely aware that detail is increasingly yesterday! We love cannabis, we love terps and we love giving you fire products. WCC has been doing so at a time when it was not legal to do so, when we had to jeopardise our freedom to share our plant love.

Measuring West Coast CURE Awareness Success

Market Metrics and Headset Data Analysis

In April 2025, West Coast Cure reported gross sales worth more than $3.3 million in various product categories which gave it the strength to rank as one of the highest selling cannabis brands and the cannabis vendor in California.

According to Headset.io by 2025, West Coast Cure had annual sales of its products in calendar year 2024 in California of approximately $85.6 million, with a good market share of all cannabis commodities sold in the world in California, which is the biggest regulated marijuana market.

West Coast Cure has held the #7 rank in California’s concentrates category in April 2025 ($420K).

Top Categories that Got Remarkable Sales by Headset.io

Consumer Feedback

West Coast Cure consumer responses include reports of consistent quality of its products, delicious flavours, and elevated effects. Customers describe the brand as reliable, innovative and fresh in terms of its products and services provided, and this feature makes it a favorite brand in California in the cannabis market.

FAQs

What is West Coast Cure?

West Coast Cure is a luxury cannabis company located in California, which has been providing quality products, such as concentrates, flower, and pre-rolls, since the year 2010.

Who started West Coast Cure?

Brothers Jerett and Logan Wasserman had established the brand in their father’s backyard.

What are the products of West Coast Cure?

WCC offers flowers, concentrates (badder, diamonds), pre-rolls (Jefferey infused), vapes, and edibles such as gummies.

What stores sell West Coast Cure products?

It can be purchased in California at more than 500 retail stores and delivery services, such as Weedmaps, From the Earth, and HERB.

What was the recall?

As part of a pesticide scandal, WCC decided to voluntarily recall at least 20 products in October 2024, to ensure safety.

Is West Coast Cure real?

Yes, it is a reputable brand out of California licensed with an excellent market portfolio and heritage.

What is special about the West Coast Cure?

It distinguishes itself by its interest in terpy, high-potency strains and nonconformist vibes of prohibition days.